{"id":1115,"date":"2022-11-29T08:09:09","date_gmt":"2022-11-29T08:09:09","guid":{"rendered":"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/?p=1115"},"modified":"2023-01-13T08:06:18","modified_gmt":"2023-01-13T08:06:18","slug":"google-standard-shopping-ads-alte-tactici-de-optimizare","status":"publish","type":"post","link":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/google-standard-shopping-ads-alte-tactici-de-optimizare\/","title":{"rendered":"Standard Google Shopping Ads \u2013 Other optimization tactics"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_38 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/google-standard-shopping-ads-alte-tactici-de-optimizare\/#Optimizari_generale_pentru_campaniile_de_Google_Shopping_Ads\" title=\"General optimizations for Google Shopping Ads campaigns\">General optimizations for Google Shopping Ads campaigns<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/google-standard-shopping-ads-alte-tactici-de-optimizare\/#Saptamanal\" title=\"Weekly\">Weekly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/google-standard-shopping-ads-alte-tactici-de-optimizare\/#Lunar\" title=\"Monthly\">Monthly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/google-standard-shopping-ads-alte-tactici-de-optimizare\/#Trimestrial\" title=\"Trimestrial\">Trimestrial<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/google-standard-shopping-ads-alte-tactici-de-optimizare\/#Alte_optimizari_pentru_campaniile_de_Google_Shopping_Ads\" title=\"Other optimizations for Google Shopping Ads campaigns\">Other optimizations for Google Shopping Ads campaigns<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/google-standard-shopping-ads-alte-tactici-de-optimizare\/#Segmentarea_unei_campanii_noi\" title=\"Segmenting a new campaign\">Segmenting a new campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/google-standard-shopping-ads-alte-tactici-de-optimizare\/#Monitorizarea_preturilor\" title=\"Monitoring prices\">Monitoring prices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/google-standard-shopping-ads-alte-tactici-de-optimizare\/#Manual_Bidding_versus_Smart_Bidding\" title=\"Manual Bidding vs. Smart Bidding\">Manual Bidding vs. Smart Bidding<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/google-standard-shopping-ads-alte-tactici-de-optimizare\/#Ce_metrici_conteaza_in_campaniile_Standard_Shopping_Ads\" title=\"What metrics matter in Standard Shopping Ads campaigns?\">What metrics matter in Standard Shopping Ads campaigns?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/google-standard-shopping-ads-alte-tactici-de-optimizare\/#Performance_Max_pentru_eCommerce\" title=\"Performance Max for eCommerce\">Performance Max for eCommerce<\/a><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp-block-group post-content-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>The objective of your online store is to increase profitability and, in turn, sales. If you use standard Google Shopping Ads campaigns and their results are not satisfactory, in this article we present to you some advanced optimization tactics for your account.<\/p>\n\n\n\n<p class=\"has-small-font-size\" style=\"line-height:1.6\">Normally, in Search campaigns you can optimize using updates to text or writing better ads, or by adding new keywords. However, for optimizing standard Shopping Ads campaigns, more advanced tactics are necessary.&nbsp;<\/p>\n\n\n\n<p>Here are some examples of advanced optimization tactics for standard Shopping Ads campaigns:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prioritizing the display of best-selling products or products on sale<\/li>\n\n\n\n<li>Excluding certain keywords (generic or brand)<\/li>\n\n\n\n<li>Product feed optimization<\/li>\n\n\n\n<li>Tracking ROAS to prioritize more profitable products<\/li>\n<\/ul>\n\n\n\n<p>In this article, we will make a distinction between daily clear optimization tactics and more advanced optimizations for standard Shopping Ads campaigns.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimizari_generale_pentru_campaniile_de_Google_Shopping_Ads\"><\/span>General optimizations for Google Shopping Ads campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are a few things you can actively change in a Shopping Ads campaign.<\/p>\n\n\n\n<p><strong>Priority 1:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Managing offers<\/strong><\/li>\n\n\n\n<li><strong>Negative keywords<\/strong><\/li>\n\n\n\n<li><strong>Product feed optimization<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Priority 2:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Budget management<\/strong><\/li>\n\n\n\n<li><strong>Excluding the product<\/strong><\/li>\n\n\n\n<li><strong>Audience segmentation<\/strong><\/li>\n<\/ul>\n\n\n\n<p style=\"line-height:1.6\">Budget and audience are important, but they are not truly <strong>optimization tactics in a standard Google Shopping Ads campaign.<\/strong> If you run campaigns using Smart Bidding, then both the audience and bidding are not as important. So, how can you optimize Shopping Ads campaigns to get more results?<\/p>\n\n\n\n<p><strong>We have prepared a list of other optimization tactics:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Saptamanal\"><\/span>Weekly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Bid management<\/strong><\/li>\n<\/ol>\n\n\n\n<p>**The structure of the product group needs to be managed for Manual Bidding.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Merchant Center \u2013 Review<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Checking for disapproved products.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lunar\"><\/span>Monthly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Negative keywords<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Standard optimization<\/li>\n\n\n\n<li>Excluding the words \u201dnow\u201d<\/li>\n\n\n\n<li>Displaying the appropriate product for searches<\/li>\n\n\n\n<li>Campaign segmentation<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Product feed optimization<\/strong><\/li>\n<\/ol>\n\n\n\n<h3 class=\"has-text-align-left wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trimestrial\"><\/span>Trimestrial<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Product exclusions<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Excluding\/ updating products<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Audience segmentation<\/strong><\/li>\n<\/ol>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Alte_optimizari_pentru_campaniile_de_Google_Shopping_Ads\"><\/span>Other optimizations for Google Shopping Ads campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>After performing routine optimizations and reviewing data, it's time to look at advanced optimizations.<\/p>\n\n\n\n<p>This is where Google Shopping Ads really shines.&nbsp;<\/p>\n\n\n\n<p>Although there are several main ways to set up campaigns on the Search Network, optimizing for Google Shopping Ads refers to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Changing the structure of the campaign<\/li>\n\n\n\n<li>Working with the overall elements<\/li>\n<\/ul>\n\n\n\n<p>For most online stores, we would usually make a major change to the entire Google Shopping Ads strategy once a year.&nbsp;<\/p>\n\n\n\n<p>Of course, there are some PPC specialists who use the same campaign structure for 5 years, but that's because their strategy has not changed much in that time.<\/p>\n\n\n\n<p>But as you move from 5,000 to 10,000 products, you often have to rethink the strategy and that's where the overall picture optimization or deep performance campaign optimization comes into play.<\/p>\n\n\n\n<p>We have divided below different ideas for advanced optimization, as follows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Try segmenting \/ restructuring a new campaign<\/li>\n\n\n\n<li>Check keyword performance<\/li>\n\n\n\n<li>Differentiate ROAS strategy<\/li>\n\n\n\n<li>Monitor prices<\/li>\n\n\n\n<li>Manual vs. Smart Bidding<\/li>\n\n\n\n<li>Performance Max for eCommerce<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Segmentarea_unei_campanii_noi\"><\/span>Segmenting a new campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>One of the key optimizations you can make to a Shopping Ads campaign is restructuring or segmenting it.<\/p>\n\n\n\n<p>The idea is to assist the strategy with Smart Bidding, but before doing this, you need to understand how Smart Bidding works.<\/p>\n\n\n\n<p>A campaign with Smart Bidding is effective because it reacts directly to changes in historical account data compared to the manually bid amount that has probably not been updated for weeks.<\/p>\n\n\n\n<p>In addition, a Google Shopping Ads campaign with Smart Bidding includes more signals than you can include, simply because it is composed of mathematical formulas that machine learning runs much better.<\/p>\n\n\n\n<p>Although all these Smart Bidding Shopping Ads campaigns are seemingly very effective, in fact, they are&nbsp;<strong>reactive<\/strong>.<\/p>\n\n\n\n<p>That is, they have no indicators for the&nbsp;<strong>future<\/strong>.&nbsp;<\/p>\n\n\n\n<p><strong>Example:<\/strong>If Andrea knows that she should not sell a winter coat in Spain in April (and indeed, she should not), a Smart Bidding campaign will spend almost the entire budget to reach the same conclusion.<\/p>\n\n\n\n<p>Here, Smart Bidding and Shopping Ads come to the rescue. The way to do this is by using priority settings to tell Google which products to show first or by making other changes.<\/p>\n\n\n\n<p><strong>Here is a list of main ideas on how to segment and, therefore, optimize Google Shopping Ads campaigns:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Split on keywords \/ search terms<\/li>\n\n\n\n<li>Splitting products into&nbsp;<em>Best-selling<\/em><\/li>\n\n\n\n<li>Splitting products into&nbsp;<em>Cheapest<\/em><\/li>\n\n\n\n<li>Splitting products into&nbsp;<em>Variants<\/em><\/li>\n\n\n\n<li>Splitting products into&nbsp;<em>On Sale vs. Without Sale<\/em><\/li>\n\n\n\n<li>Splitting products into<em>&nbsp;New vs. Old<\/em><\/li>\n<\/ul>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Monitorizarea_preturilor\"><\/span>Monitoring prices<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We cannot overlook that price is a major factor in a consumer's decision to buy a product, especially for branded products where you have exactly the same product, whether you buy it from emag.ro, altex.ro or from amazon.com.&nbsp;<\/p>\n\n\n\n<p>As such, price is a decisive factor.<\/p>\n\n\n\n<p>It is important to establish competitive prices that support marketing, increase revenue and ultimately ensure good profit.<\/p>\n\n\n\n<p>Stock, product variants etc. are important to consider before establishing the pricing structure.<\/p>\n\n\n\n<p>Even if your products have higher prices than your competitors, they can easily sell and in some cases even better than if they were cheaper.<\/p>\n\n\n\n<p>But the most important thing to consider is that, even if you don't change prices, just knowing what they are in comparison to your competitors is a significant advantage in managing the efforts from the Google Standard Shopping Ads campaigns.<\/p>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Manual_Bidding_versus_Smart_Bidding\"><\/span>Manual Bidding vs. Smart Bidding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are moments when it makes sense to move parts of campaigns to manual bidding for a certain period. This is not encouraged in general but there are moments when you want a bit more control, reset the data or simply have expenses at a certain budget.<\/p>\n\n\n\n<p>Also, there are situations where Manual Bidding simply outranks Smart Bidding for multiple reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fresh new campaigns<\/li>\n\n\n\n<li>Low volume campaigns<\/li>\n\n\n\n<li>Transitioning into a peak season<\/li>\n<\/ul>\n\n\n\n<p>So, if you have evidence that running campaigns with Manual Bidding may be better, then just give it a try.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ce_metrici_conteaza_in_campaniile_Standard_Shopping_Ads\"><\/span>What metrics matter in Standard Shopping Ads campaigns?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For regular Search campaigns (text ads), we have all grown accustomed to using the same old metrics such as:&nbsp;<strong>average position,<\/strong>,&nbsp;<strong>display, percentage, maximum CPC, real CPC, CTR or ROAS.<\/strong><\/p>\n\n\n\n<p>However, in Google Shopping Ads campaigns, an important aspect has disappeared:&nbsp;<strong>average position,<\/strong>.<\/p>\n\n\n\n<p>This confuses many PPC specialists when trying to optimize bid amounts, as they will wonder:&nbsp;<em>What should I optimize now?<\/em><\/p>\n\n\n\n<p>The key metrics for Google Standard Shopping Ads are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conversion value<\/li>\n\n\n\n<li>Cost of conversion<\/li>\n\n\n\n<li>Rate of conversion<\/li>\n\n\n\n<li>Impression share<\/li>\n\n\n\n<li>Absolute top impression share<\/li>\n\n\n\n<li>Click share<\/li>\n<\/ul>\n\n\n\n<p>Average CPC and other values are still used.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/11\/date-cont-1024x427.png\" alt=\"\" class=\"wp-image-1138\" srcset=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/11\/date-cont-1024x427.png 1024w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/11\/date-cont-300x125.png 300w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/11\/date-cont-768x320.png 768w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/11\/date-cont.png 1201w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Additionally, another metric you can include is the&nbsp;<strong>reference product price difference<\/strong>.This can be useful if you don't have price monitoring for products.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Performance_Max_pentru_eCommerce\"><\/span>Performance Max for eCommerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"461\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/11\/performance-max-google.jpg\" alt=\"\" class=\"wp-image-1139\" srcset=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/11\/performance-max-google.jpg 1024w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/11\/performance-max-google-300x135.jpg 300w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/11\/performance-max-google-768x346.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.google.com\/intl\/en_au\/retail\/solutions\/performance-max\/\">Performance Max (PMax)<\/a>&nbsp;is a type of Google Ads campaign available since November 2021, created with the purpose of maximizing results, by combining the most advanced automation technologies in terms of bidding, targeting and creatives.&nbsp;<\/p>\n\n\n\n<p><em>*Starting September 2022, Performance Max will replace the Smart Shopping and Local campaigns.&nbsp;<\/em><\/p>\n\n\n\n<p>Because it covers more channels and formats, offers more complexity, and accepts many more elements to create dynamic types of ads, Performance Max requires retailers to come with strong strategies and optimizations.<\/p>\n\n\n\n<p>We will talk about the new strategies and optimizations for Performance Max campaigns for eCommerce in a future article.<br><br>We are here anytime for a consultation on how to optimize your Google Shopping Ads campaigns and more.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Obiectivul magazinului t\u0103u online este cre\u0219terea profitabilit\u0103\u021bii \u0219i implicit a v\u00e2nz\u0103rilor. Dac\u0103 folose\u0219ti campaniile de tip Google Shopping Ads standard \u0219i rezultatele acestora nu sunt mul\u021bumitoare, \u00een acest articol \u00ee\u021bi prezent\u0103m c\u00e2teva tactici avansate de optimizare a contului t\u0103u. Dac\u0103 \u00een mod normal \u00een campaniile de Search po\u021bi s\u0103 optimizezi folosindu-te de update-uri de texte [&hellip;]<\/p>","protected":false},"author":4,"featured_media":1131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopping-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Standard Shopping Ads \u2013 Alte tactici de optimizare - Bunnyshell Wordpress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/google-standard-shopping-ads-alte-tactici-de-optimizare\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Standard Shopping Ads \u2013 Alte tactici de optimizare - Bunnyshell Wordpress\" \/>\n<meta property=\"og:description\" content=\"Obiectivul magazinului t\u0103u online este cre\u0219terea profitabilit\u0103\u021bii \u0219i implicit a v\u00e2nz\u0103rilor. Dac\u0103 folose\u0219ti campaniile de tip Google Shopping Ads standard \u0219i rezultatele acestora nu sunt mul\u021bumitoare, \u00een acest articol \u00ee\u021bi prezent\u0103m c\u00e2teva tactici avansate de optimizare a contului t\u0103u. 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