{"id":1135,"date":"2022-11-29T09:12:43","date_gmt":"2022-11-29T09:12:43","guid":{"rendered":"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/?p=1135"},"modified":"2023-01-13T08:06:13","modified_gmt":"2023-01-13T08:06:13","slug":"cum-optimizezi-smart-bidding-in-campaniile-ecommerce","status":"publish","type":"post","link":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-smart-bidding-in-campaniile-ecommerce\/","title":{"rendered":"How to optimize Smart Bidding in eCommerce campaigns"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_38 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-smart-bidding-in-campaniile-ecommerce\/#Cum_sa_folosesti_metricii_Impression_Share\" title=\"How to use Impression Share metrics&nbsp;\">How to use Impression Share metrics&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-smart-bidding-in-campaniile-ecommerce\/#9_optimizari_care_pot_fi_facute_pentru_Smart_Bidding\" title=\"9 optimizations that can be made for Smart Bidding:\">9 optimizations that can be made for Smart Bidding:<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-smart-bidding-in-campaniile-ecommerce\/#Crestere_scadere_Target_ROAS\" title=\"1. Increase\/ decrease Target ROAS\">1. Increase\/ decrease Target ROAS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-smart-bidding-in-campaniile-ecommerce\/#Seteaza_mai_multe_strategii_de_licitare\" title=\"Set multiple bidding strategies\">Set multiple bidding strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-smart-bidding-in-campaniile-ecommerce\/#Renunta_la_target_ROAS\" title=\"Give up on the target ROAS\">Give up on the target ROAS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-smart-bidding-in-campaniile-ecommerce\/#Schimba_temporar_minimum_bid\" title=\"Temporarily change minimum bid\">Temporarily change minimum bid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-smart-bidding-in-campaniile-ecommerce\/#Schimba_maximum_bid\" title=\"Change the maximum bid\">Change the maximum bid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-smart-bidding-in-campaniile-ecommerce\/#Ajustari_in_functie_de_sezonalitate\" title=\"Adjust according to seasonality\">Adjust according to seasonality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-smart-bidding-in-campaniile-ecommerce\/#Adauga_excluderi_de_date\" title=\"7. Add data exclusions\">7. Add data exclusions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-smart-bidding-in-campaniile-ecommerce\/#Foloseste_Targeting_Conversions\" title=\"8. Use Targeting Conversions\">8. Use Targeting Conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-smart-bidding-in-campaniile-ecommerce\/#Aloca_timp\" title=\"Allocate time\">Allocate time<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-smart-bidding-in-campaniile-ecommerce\/#Ce_nu_este_recomandat\" title=\"What\u2019s NOT recommended?\">What\u2019s NOT recommended?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-smart-bidding-in-campaniile-ecommerce\/#Nu_micsora_bugetul_pentru_a_creste_ROAS-ul\" title=\"Do not cut the budget to increase the ROAS-ul\">Do not cut the budget to increase the ROAS-ul<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-smart-bidding-in-campaniile-ecommerce\/#Nu_mari_bid-ul_minim_pe_termen_lung\" title=\"Do not increase the minimum bid on long term\">Do not increase the minimum bid on long term<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp-block-group post-content-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Strategies for automated bidding use machine learning to optimize conversions or conversion value in each bid. To bid, algorithms \"train\" with large-scale data for more accurate estimates of the impact of various bid amounts on conversions or conversion values. These algorithms take into account a wide range of parameters that affect performance, more than one person or team could process.<\/p>\n\n\n\n<p>Even in this context, where the algorithm is responsible for campaign performance, we can intervene with more than just a simple budget adjustment.&nbsp;<\/p>\n\n\n\n<p><strong>9 optimizations that can be made for Smart Bidding:\u00a0<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase\/ decrease Target ROAS<\/li>\n\n\n\n<li>Set multiple bidding strategies<\/li>\n\n\n\n<li>Give up on the target ROAS<\/li>\n\n\n\n<li>Temporarily change minimum bid<\/li>\n\n\n\n<li>Change the maximum bid\u00a0<\/li>\n\n\n\n<li>Adjust according to seasonality<\/li>\n\n\n\n<li>Data exclusion<\/li>\n\n\n\n<li>Use Conversion Targeting<\/li>\n\n\n\n<li>Allocate time<\/li>\n<\/ul>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cum_sa_folosesti_metricii_Impression_Share\"><\/span>How to use Impression Share metrics&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Top Impression Share<\/strong><\/p>\n\n\n\n<p>This metric refers to the percentage of time that ads appear in the top 4 positions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&lt;50% are underperforming positions<\/li>\n\n\n\n<li>70-90% is an optimal percentage<\/li>\n\n\n\n<li>Anything under 100% means there is room to bid more<\/li>\n<\/ul>\n\n\n\n<p><strong>Absolute Top Impression Share<\/strong><\/p>\n\n\n\n<p>This metric refers to the percentage of time that ads appear in the first position:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&lt;10% is not good enough<\/li>\n\n\n\n<li>50-80% is usually the optimal point<\/li>\n\n\n\n<li>80-90% is very good<\/li>\n\n\n\n<li>90-100% is rare and may mean overbidding<\/li>\n<\/ul>\n\n\n\n<p>In any case, these metrics are supportive, ROAS being the one that will determine how much can be bid.&nbsp;<\/p>\n\n\n\n<p><strong>Do not ignore delayed conversions<\/strong><\/p>\n\n\n\n<p>Google Ads dates conversions on the days when clicks occurred, while in Google Analytics and in the backend we will see conversions on the day they occur.&nbsp;<\/p>\n\n\n\n<p>The more expensive the products, the longer it will take for the buyer to decide.&nbsp;<\/p>\n\n\n\n<p>If there are many delayed conversions, it should be taken into consideration to exclude the cost for the last 5-7 days when we examine performance.&nbsp;<\/p>\n\n\n\n<p>Google Ads shows us how many more conversions can occur:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/11\/Blog-3-image-1.png\" alt=\"\" class=\"wp-image-1156\" width=\"734\" height=\"171\" srcset=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/11\/Blog-3-image-1.png 967w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/11\/Blog-3-image-1-300x70.png 300w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/11\/Blog-3-image-1-768x179.png 768w\" sizes=\"auto, (max-width: 734px) 100vw, 734px\" \/><\/figure>\n\n\n\n<p>Also, we can see an estimate of the number of conversions that will occur by hovering over the blue bar.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/11\/Blog-3-img-2.png\" alt=\"\" class=\"wp-image-1159\" width=\"439\" height=\"316\" srcset=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/11\/Blog-3-img-2.png 439w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/11\/Blog-3-img-2-300x216.png 300w\" sizes=\"auto, (max-width: 439px) 100vw, 439px\" \/><\/figure>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_optimizari_care_pot_fi_facute_pentru_Smart_Bidding\"><\/span>9 optimizations that can be made for Smart Bidding:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Crestere_scadere_Target_ROAS\"><\/span>1. Increase\/ decrease Target ROAS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The most common and simple actions are the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If a higher ROAS is desired, we will increase the target ROAS<\/li>\n\n\n\n<li>If a lower ROAS is not desired, we will decrease the target ROAS<\/li>\n<\/ul>\n\n\n\n<p>Additionally, in order to obtain a higher ROAS, it is important to observe different scenarios in which we test the target ROAS. For example, if a cost of 10000 lei resulted in a ROAS of 800% and a profit of 80000 lei, we can test increasing the target ROAS to 800%. In this case, it is possible to achieve better results, for example the same profit but at a slightly lower cost.<\/p>\n\n\n\n<p><strong>When should we decrease the target ROAS?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>At the beginning of a peak season, to build traffic for products without results<\/li>\n\n\n\n<li>If the ROAS has recently decreased, but we want to maintain the same profit<\/li>\n<\/ul>\n\n\n\n<p><strong>How much should we increase\/decrease the target ROAS?<\/strong><\/p>\n\n\n\n<p>Google's recommendation is to not change the ROAS by more than 20% per week. However, it's important to know that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you want to change the target ROAS by more than 20%, it should be taken into account that it will significantly decrease spending as well. If you are time constrained, this could be the best option.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The smaller the current target ROAS, the smaller the impact of changes will be on performance (for example from 200% to 160%).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Seteaza_mai_multe_strategii_de_licitare\"><\/span>Set multiple bidding strategies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In order to know if a correct target ROAS is set, it's important to work with different bid strategies.&nbsp;<a href=\"https:\/\/savvyrevenue.com\/blog\/optimize-smart-bidding\/\">Savy Revenue<\/a>&nbsp;recommends using between 2-5 different bidding strategies with varied targets for different purposes:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/11\/Blog-3-image-3.png\" alt=\"\" class=\"wp-image-1163\" width=\"708\" height=\"123\" srcset=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/11\/Blog-3-image-3.png 837w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/11\/Blog-3-image-3-300x52.png 300w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/11\/Blog-3-image-3-768x134.png 768w\" sizes=\"auto, (max-width: 708px) 100vw, 708px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Renunta_la_target_ROAS\"><\/span>Give up on the target ROAS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Setting a target ROAS will constrain the results. For a stagnant account or at the start of a peak season, a good option is to remove the target ROAS. This will change the strategy to Maximize Conversion Value.<\/p>\n\n\n\n<p>This strategy will 'free up' products that previously did not reach the set ROAS. Even though the ROAS was too low, we must take into consideration that the market and consumer needs are constantly changing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Schimba_temporar_minimum_bid\"><\/span>Temporarily change minimum bid<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Temporarily increasing the bid will reintroduce the products into the search terms. A good example in this situation is seasonality. Products such as swimsuits will perform poorly in winter. Therefore, a good practice is to lower the ROAS in the spring so that we 'free up' the restricted products.<\/p>\n\n\n\n<p>A downside to this optimization strategy is that the rule will apply to everything, and the bid will increase both for the 'inactive' products and the others. That is why it is important to set up more bidding strategies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Schimba_maximum_bid\"><\/span>Change the maximum bid<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is rarely necessary, but if maximum bids are used in Smart Bidding strategies, it is good to check if the campaigns are limited by them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ajustari_in_functie_de_sezonalitate\"><\/span>Adjust according to seasonality<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We can adjust the bid according to seasonality when lower or higher conversion rates are expected than in the previous period, but only temporarily, for a period of 1-7 days.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Before\/ after a major promotion<\/li>\n\n\n\n<li>During a period (holidays) when a lower conversion rate is expected<\/li>\n\n\n\n<li>During stock changes on the website<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Adauga_excluderi_de_date\"><\/span>7. Add data exclusions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Exclude data for a certain period of time that Smart Bidding should ignore when calculating the bid amount. This optimization strategy can be applied when:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tracking is not working<\/li>\n\n\n\n<li>Too many conversions are reported compared to real ones<\/li>\n\n\n\n<li>Massive sales campaigns have taken place<\/li>\n\n\n\n<li>Top 3 extremely poor performing days<\/li>\n\n\n\n<li>Top 3 very good performing days<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Foloseste_Targeting_Conversions\"><\/span>8. Use Targeting Conversions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This strategy works better if you have less than 100-200 conversions per month or when the conversion value is very variable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Aloca_timp\"><\/span>Allocate time<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To be able to draw conclusions from the optimizations, it is important to give enough time for the campaigns to collect enough data.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ce_nu_este_recomandat\"><\/span>What\u2019s NOT recommended?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nu_micsora_bugetul_pentru_a_creste_ROAS-ul\"><\/span>Do not cut the budget to increase the ROAS-ul<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Campaigns should not be limited by budget. If you are consistently reaching the daily budget limit, it is recommended to switch the Smart Bidding strategy to Maximize Conversion Value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nu_mari_bid-ul_minim_pe_termen_lung\"><\/span>Do not increase the minimum bid on long term<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>On the long term, it's not a good idea to increase the bid, as it is a big waste of budget. As mentioned, on the short term this optimization strategy will provide the advantage of reactivating products that haven't been successful due to a very low bid.<\/p>\n\n\n\n<p>Therefore, even though Smart Bidding is an automated method, it's advisable to keep an eye on campaigns and constantly optimize them for the best performance.<\/p>\n\n\n\n<p>We are always available for a consultation on how to optimize your smart campaigns and more.<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-73cdd92c922d6a231b31f18a45eebf5e\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.optimized.ro\/\/en\/contact\/\" target=\"_blank\">Contact us for a personalized offer.<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Strategiile de licitare automatizate folosesc \u00eenv\u0103\u021barea automat\u0103 pentru a&nbsp;optimiza conversiile sau valoarea conversiilor \u00een fiecare licita\u021bie. Pentru a licita, algoritmii \u201dse antreneaz\u0103\u201d cu date la scar\u0103 larg\u0103, pentru estim\u0103ri c\u00e2t mai precise cu privire la impactul diverselor sume licitate asupra conversiilor sau a valorii acestora. Ace\u0219ti algoritmi iau \u00een calcul o gam\u0103 larg\u0103 de parametri [&hellip;]<\/p>","protected":false},"author":4,"featured_media":1136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-1135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimizari-ppc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cum optimizezi Smart Bidding \u00een campaniile eCommerce - Bunnyshell Wordpress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-smart-bidding-in-campaniile-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum optimizezi Smart Bidding \u00een campaniile eCommerce - Bunnyshell Wordpress\" \/>\n<meta property=\"og:description\" content=\"Strategiile de licitare automatizate folosesc \u00eenv\u0103\u021barea automat\u0103 pentru a&nbsp;optimiza conversiile sau valoarea conversiilor \u00een fiecare licita\u021bie. Pentru a licita, algoritmii \u201dse antreneaz\u0103\u201d cu date la scar\u0103 larg\u0103, pentru estim\u0103ri c\u00e2t mai precise cu privire la impactul diverselor sume licitate asupra conversiilor sau a valorii acestora. 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