{"id":1250,"date":"2022-12-05T10:28:26","date_gmt":"2022-12-05T10:28:26","guid":{"rendered":"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/?p=1250"},"modified":"2023-01-13T08:05:55","modified_gmt":"2023-01-13T08:05:55","slug":"google-ads-performance-max-ce-este-si-cele-mai-bune-practici","status":"publish","type":"post","link":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/google-ads-performance-max-ce-este-si-cele-mai-bune-practici\/","title":{"rendered":"Google Ads Performance Max &#8211; ce este \u0219i cele mai bune practici"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_38 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/google-ads-performance-max-ce-este-si-cele-mai-bune-practici\/#Nu_mari_bid-ul_minim_pe_termen_lung\" title=\"Do not increase the minimum bid on long term\">Do not increase the minimum bid on long term<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/google-ads-performance-max-ce-este-si-cele-mai-bune-practici\/#Configurarea_campaniei_Performance_Max\" title=\"Configurarea campaniei Performance Max\">Configurarea campaniei Performance Max<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/google-ads-performance-max-ce-este-si-cele-mai-bune-practici\/#Best_Practices_in_cadrul_obiectivelor_de_marketing\" title=\"Best Practices&nbsp;\u00een cadrul obiectivelor de marketing\">Best Practices&nbsp;\u00een cadrul obiectivelor de marketing<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/google-ads-performance-max-ce-este-si-cele-mai-bune-practici\/#Lead_Generation_Best_Practices\" title=\"Lead Generation Best Practices&nbsp;\">Lead Generation Best Practices&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/google-ads-performance-max-ce-este-si-cele-mai-bune-practici\/#Online_Sales_non-feed_Best_Practices\" title=\"Online Sales (non-feed) Best Practices&nbsp;\">Online Sales (non-feed) Best Practices&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/google-ads-performance-max-ce-este-si-cele-mai-bune-practici\/#Offline_Sales_Best_Practices\" title=\"Offline Sales Best Practices\">Offline Sales Best Practices<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp-block-group post-content-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><em>Performance Max este o campanie Google Ads disponibil\u0103 din noiembrie 2021, creat\u0103 cu scopul de a maximiza rezultatele. Performance Max combin\u0103 cele mai avansate tehnologii de automatizare \u00een ceea ce prive\u0219te bidding-ul, targetarea \u0219i creativul.&nbsp;\u00cencep\u00e2nd cu septembrie 2022, Performance Max va lua locul campaniilor Smart Shopping \u0219i Local, iar \u00eencep\u00e2nd cu luna aprilie poate fi f\u0103cut\u0103 tranzi\u021bia manual\u0103.&nbsp;<\/em><\/p>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nu_mari_bid-ul_minim_pe_termen_lung\"><\/span>Do not increase the minimum bid on long term<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Atat Performance Max c\u00e2t \u0219i Smart Shopping sunt campanii complet automatizate, cu raportare limitat\u0103, \u00eens\u0103 noua campanie Google Ads vine cu \u00eembun\u0103t\u0103\u021biri care promit maximizarea rezultatelor.<\/p>\n\n\n\n<p>\u00cen ceea ce prive\u0219te strategia de bidding, \u00een campania Performance Max este disponibil\u0103 op\u021biunea Max conversions, ( w\/ optional CPA). De asemenea, cu ajutorul Audience Signals, campania Performance Max poate ajunge la noi segmente de public.<\/p>\n\n\n\n<p>Performance Max permite promovarea pe \u00eentregul inventar Google, spre deosebire de Smart Shopping:<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color\"><strong>&nbsp;Re\u021beaua Smart Shopping:&nbsp;<\/strong>Search, Search Partners, the Display Network, YouTube, and Gmail.<\/p>\n\n\n\n<p><strong>Re\u021beaua Performance Max:&nbsp;<\/strong>Dynamic Search Ads, Discovery Ads , YouTube Instream, Maps (w\/ Store Visit Bidding) \u0219i noi formaturi de reclame: Text Ads, Youtube Ads In-Stream Ads, Map Pins<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"400\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/e3b90e75-854c-4244-a753-562a28d3d7eb-6181f5d299efb-sej-760x400-1.png\" alt=\"\" class=\"wp-image-1254\" srcset=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/e3b90e75-854c-4244-a753-562a28d3d7eb-6181f5d299efb-sej-760x400-1.png 760w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/e3b90e75-854c-4244-a753-562a28d3d7eb-6181f5d299efb-sej-760x400-1-300x158.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/figure>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Configurarea_campaniei_Performance_Max\"><\/span>Configurarea campaniei Performance Max<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pentru a da startul campaniei Performance Max, este necesar\u0103 setarea Google Ads Conversion Tracking, un buget minim de<strong>&nbsp;$10k pe lun\u0103<\/strong>&nbsp;\u0219i cel pu\u021bin 6 s\u0103pt\u0103m\u00e2ni \u00een care s\u0103 ruleze (conform Google).<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color\"><strong>Este necesar s\u0103 setezi:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Obiectivul de conversie<\/li>\n\n\n\n<li>Grupuri de elemente (Assets Groups)&nbsp; \u2013 text, imagini, video&nbsp;<\/li>\n\n\n\n<li>Feed de produse din Google Merchant Center&nbsp;<\/li>\n\n\n\n<li>Semnale de audien\u021b\u0103 (Audience Signals) \u2013 Remarketing lists, Audiente Google, inclusiv audiente custom&nbsp;<\/li>\n\n\n\n<li>Targetarea geografic\u0103<\/li>\n\n\n\n<li>Bugetul<\/li>\n<\/ul>\n\n\n\n<p class=\"has-primary-color has-text-color\"><strong>Obiective \u00een campania Performance Max<\/strong><\/p>\n\n\n\n<p>Performance Max ofer\u0103 posibilitatea de a optimiza pentru unul sau mai multe obiective pentru o singur\u0103 campanie. Pentru fiecare obiectiv pot fi atribuite diferite valori de conversie, astfel \u00eenc\u00e2t sistemul s\u0103 livreze rezultate \u00een func\u021bie de cel mai mare ROAS.&nbsp;<\/p>\n\n\n\n<p>De asemenea, Performance Max ofer\u0103 prioritate obiectivelor setate \u00een func\u021bie de preferin\u021b\u0103, astfel \u00eenc\u00e2t s\u0103 aduc\u0103 maximul de performan\u021b\u0103 pentru acele obiective, av\u00e2nd mai multe&nbsp;\u0219anse de a ajunge la audien\u021ba potrivit\u0103 \u0219i la tipologia de cump\u0103r\u0103tor ideal.<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color\"><strong>Op\u021biuni avansate pentru URL<\/strong><\/p>\n\n\n\n<p>O op\u021biune important\u0103 este URL Expansion care ofer\u0103 sistemului posibilitatea de a selecta cele mai eficiente pagini din site. Recomand\u0103m ca aceast\u0103 op\u021biune s\u0103 nu fie dezactivat\u0103, cu men\u021biunea c\u0103 linkurile irelevante pot fi excluse.<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color\"><strong>Raportarea<\/strong><\/p>\n\n\n\n<p>Oportunit\u0103\u021bile de raportare \u0219i optimizare ulterioar\u0103 sunt \u00eenc\u0103 limitate, cu posibilit\u0103\u021bi de \u00eembun\u0103t\u0103\u021bire, dup\u0103 cum afirm\u0103 Google.<\/p>\n\n\n\n<p>Mai mult, de cur\u00e2nd s-a lansat&nbsp;Placements Reports, care arat\u0103 unde au ap\u0103rut reclamele \u0219i c\u00e2te afi\u0219\u0103ri au avut. Din p\u0103cate \u00eens\u0103, nu avem date pentru clickuri.&nbsp;<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_Practices_in_cadrul_obiectivelor_de_marketing\"><\/span>Best Practices&nbsp;\u00een cadrul obiectivelor de marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Testeaz\u0103 Performance Max \u00eempreun\u0103 cu celelalte campanii existente \u00een cont.&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>C\u00e2t timp acest tip de campanie este \u00een beta, este indicat s\u0103 fie folosit\u0103 ca o campanie complementar\u0103, astfel \u00eenc\u00e2t s\u0103 nu pierdem anumite instrumente \u0219i beneficii precum cuvintele cheie din Search.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Seteaz\u0103 obiective corecte<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Selecteaz\u0103 cele mai importante tipuri de conversie din funnel pentru c\u0103 algoritmul campaniei Performance Max este creat astfel \u00eenc\u00e2t s\u0103 aduc\u0103 conversii calitative la ROI-ul dat.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Evalueaz\u0103 campania Performance Max dup\u0103 minim 4 s\u0103pt\u0103m\u00e2ni<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u00cenainte de evaluarea rezultatelor \u0219i de a face schimb\u0103ri, las\u0103 campania cel pu\u021bin 4-6 s\u0103pt\u0103m\u00e2ni.<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color\"><strong>Grupurile de elemente (Asset Groups) Best Practices<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Preg\u0103te\u0219te creative \u00een func\u021bie de placement<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Preg\u0103te\u0219te creative \u00een func\u021bie de placement<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Focuseaz\u0103-te pe beneficii si evit\u0103 un limbaj generic<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Subliniaz\u0103 informa\u021biile despre produse \u0219i ofert\u0103 \u00een headline \u0219i descriere. Nu repeta fraze \u00een headline \u0219i descriere.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimizeaz\u0103 grupul de elemente<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Testeaz\u0103 mesaje \u0219i audien\u021be diferite. Dup\u0103 2-3 s\u0103pt\u0103m\u00e2ni, putem identifica \u0219i \u00eenlocui cu ajutorul raportului \u2018\u2019Performance\u2019\u2019 elementele care au avut o performan\u021b\u0103 slab\u0103. Urm\u0103re\u0219te indicatorul Ad Strength.<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color\"><strong>Audience Signals Best Practices<\/strong><\/p>\n\n\n\n<p>Cele mai importante audien\u021be care se recomand\u0103 s\u0103 fie ad\u0103ugate Remarketing , Custom Audience, Customer Match, Similar Audiences<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color\"><strong>Measurement Best Practices<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alege unul sau mai multe obiective importante pentru business precum online sales, leads sau offline sales.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google recomand\u0103 folosirea Max Conv. Value cu tROAS c\u00e2nd sunt cel pu\u021bin 15 conversii \u00een ultimele 30 zile.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Folose\u0219te reguli pentru valoare pentru a diferen\u021bia conversiile \u00een func\u021bie de audien\u021b\u0103, loca\u021bie \u0219i dispozitiv. Activeaz\u0103 Enhanced Conversions pentru o m\u0103surare mai exact\u0103 a conversiilor<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Folose\u0219te reguli pentru valoare pentru a diferen\u021bia conversiile \u00een func\u021bie de audien\u021b\u0103, loca\u021bie \u0219i dispozitiv. Activeaz\u0103 Enhanced Conversions pentru o m\u0103surare mai exact\u0103 a conversiilor<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Po\u021bi combina Audience Signals cu&nbsp;Value Rules astfel \u00eenc\u00e2t s\u0103 diferen\u021biezi conversiile \u00een func\u021bie de audien\u021b\u0103, loca\u021bie \u0219i dispozitiv<\/li>\n<\/ul>\n\n\n\n<p class=\"has-primary-color has-text-color\"><strong>Automation Best Practices&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&nbsp;Evit\u0103 s\u0103 setezi un buget pe zi foarte mic<\/li>\n\n\n\n<li>&nbsp;Campaniile cu tROAS ar trebui s\u0103 nu fie constr\u00e2nse de buget<\/li>\n\n\n\n<li>&nbsp;Seteaz\u0103 obiectivul tROAS raportat la media din cel pu\u021bin ultimele 30 de zile<\/li>\n\n\n\n<li>&nbsp;Activeaz\u0103 URL expansion. Vor fi generate headline-uri dinamice, bazate pe c\u0103ut\u0103rile userilor. Este recomandat s\u0103 fie folosite descrieri \u00een grupurile de elemente care s\u0103 se potriveasc\u0103 cu aceste headline-uri<\/li>\n<\/ul>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lead_Generation_Best_Practices\"><\/span>Lead Generation Best Practices<strong>&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Folose\u0219te-te de leadurile existente pentru a creea audien\u021be similare<\/li>\n\n\n\n<li>&nbsp;Lead Form Ads: p\u0103streaz\u0103 \u00eentreb\u0103rile strict necesare<\/li>\n\n\n\n<li>&nbsp;Dac\u0103 toate leadurile au aceea\u0219i valoare, folose\u0219te bidding-ul bazat pe conversii, care va maximiza volumul de leaduri: Maximize Conversions sau&nbsp; Maximize Conversions with Target<\/li>\n\n\n\n<li>&nbsp;Dac\u0103 leadurile au valori diferite, folose\u0219te bidding-ul \u00een func\u021bie de valoarea conversiei, care va maximiza valoarea leadurilor: Maximize conversion value sau Max Conversions Value with target (tROAS)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Online_Sales_non-feed_Best_Practices\"><\/span>Online Sales (non-feed) Best Practices<strong>&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pune accentul pe materiale vizuale: fii prezent pe canalele vizuale pentru a atrage v\u00e2nz\u0103ri \u0219i noi poten\u021biali cump\u0103r\u0103tori<\/li>\n\n\n\n<li>&nbsp;Pentru promo\u021bii time-based, preg\u0103te\u0219te-te \u0219i d\u0103 startul campaniei cu 2-3 s\u0103pt\u0103m\u00e2ni \u00een avans, \u00eencepe cu creative generice \u0219i schimb\u0103-le treptat \u00een creative punctuale, cu focus pe v\u00e2nzare.&nbsp;<\/li>\n\n\n\n<li>&nbsp;Ruleaz\u0103 Performance Max concomitent cu campanii Search<\/li>\n<\/ul>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Offline_Sales_Best_Practices\"><\/span>Offline Sales Best Practices<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Minim 10 loca\u021bii business locations&nbsp;<\/li>\n\n\n\n<li>&nbsp;Varietate de creative&nbsp;<\/li>\n\n\n\n<li>&nbsp;Mesaje \u00een func\u021bie de loca\u021bie<\/li>\n\n\n\n<li>&nbsp;Promoveaz\u0103 oferte valabile doar \u00een magazin<\/li>\n\n\n\n<li>&nbsp;Focus pe produse attractive<\/li>\n\n\n\n<li>&nbsp;CTA \u00een video-uri: Viziteaz\u0103 cea mai apropiat\u0103 loca\u021bie&nbsp;<\/li>\n\n\n\n<li>&nbsp;Necesar \u00een Google My Business: orar, evalu\u0103ri \u0219i imagini calitative<\/li>\n<\/ul>\n\n\n\n<p>Sper\u0103m c\u0103 aceste tactici \u00ee\u021bi vor fi de ajutor pentru ob\u021binerea celor mai bune rezultate cu campania Performance Max.&nbsp;<a href=\"https:\/\/www.optimized.ro\/contact\/\">Don't hesitate to contact us&nbsp;<\/a>if you need help in drawing a strategy for your online shop and in increasing sales through pay-per-click channels.<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color\"><strong>About Optimized<\/strong><\/p>\n\n\n\n<p class=\" translation-block\">At Optimized we are specialized in e-commerce PPC campaigns  (<a href=\"https:\/\/www.optimized.ro\/ppc-marketing\/\" target=\"_self\">Google Ads<\/a>,  Facebook Ads, Instagram Ads, Pinterest Ads, YouTube Ads). Our portfolio includes online stores and our approach is based on clear performance objectives (CPA, ROAS, ROI). Our team consists of PPC specialists and certified Google trainers, as well as people with hands-on experience in e-commerce.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Performance Max este o campanie Google Ads disponibil\u0103 din noiembrie 2021, creat\u0103 cu scopul de a maximiza rezultatele. Performance Max combin\u0103 cele mai avansate tehnologii de automatizare \u00een ceea ce prive\u0219te bidding-ul, targetarea \u0219i creativul.&nbsp;\u00cencep\u00e2nd cu septembrie 2022, Performance Max va lua locul campaniilor Smart Shopping \u0219i Local, iar \u00eencep\u00e2nd cu luna aprilie poate fi [&hellip;]<\/p>","protected":false},"author":4,"featured_media":1251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopping-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ads Performance Max - ce este \u0219i cele mai bune practici - Bunnyshell Wordpress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/google-ads-performance-max-ce-este-si-cele-mai-bune-practici\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads Performance Max - ce este \u0219i cele mai bune practici - Bunnyshell Wordpress\" \/>\n<meta property=\"og:description\" content=\"Performance Max este o campanie Google Ads disponibil\u0103 din noiembrie 2021, creat\u0103 cu scopul de a maximiza rezultatele. 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