{"id":1323,"date":"2022-12-06T08:25:08","date_gmt":"2022-12-06T08:25:08","guid":{"rendered":"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/?p=1323"},"modified":"2023-01-13T08:06:02","modified_gmt":"2023-01-13T08:06:02","slug":"ghid-pentru-promovarea-pe-tiktok-2","status":"publish","type":"post","link":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ghid-pentru-promovarea-pe-tiktok-2\/","title":{"rendered":"How to Advertise on TikTok"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_38 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ghid-pentru-promovarea-pe-tiktok-2\/#Tik_Tok_in_Romania\" title=\"Tik Tok in Romania \">Tik Tok in Romania <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ghid-pentru-promovarea-pe-tiktok-2\/#Costurile_promovarii_prin_TikTok\" title=\"Costs of TikTok advertising\">Costs of TikTok advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ghid-pentru-promovarea-pe-tiktok-2\/#Tipuri_de_reclame_TikTok\" title=\"Types of TikTok Ads\">Types of TikTok Ads<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ghid-pentru-promovarea-pe-tiktok-2\/#Top_Video_Ads\" title=\"Top Video Ads\">Top Video Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ghid-pentru-promovarea-pe-tiktok-2\/#In-feed_ads\" title=\"In-feed ads\">In-feed ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ghid-pentru-promovarea-pe-tiktok-2\/#Branded_Hashtag_Ads\" title=\"Branded Hashtag Ads\">Branded Hashtag Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ghid-pentru-promovarea-pe-tiktok-2\/#Branded_Effect_Ads\" title=\"Branded Effect Ads\">Branded Effect Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ghid-pentru-promovarea-pe-tiktok-2\/#Spark_ads\" title=\"Spark ads\">Spark ads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ghid-pentru-promovarea-pe-tiktok-2\/#Cum_sa_setezi_reclame_si_campanii_TikTok\" title=\"How to set up TikTok ads and campaigns\">How to set up TikTok ads and campaigns<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ghid-pentru-promovarea-pe-tiktok-2\/#1_Contul_TikTok\" title=\"#1: TikTok Account\">#1: TikTok Account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ghid-pentru-promovarea-pe-tiktok-2\/#2_Campania_TikTok\" title=\"#2: The TikTok campaign\">#2: The TikTok campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ghid-pentru-promovarea-pe-tiktok-2\/#3_Creare_ad_group_placements_si_audiente\" title=\"#3: Creating the ad group, placements and audiences\">#3: Creating the ad group, placements and audiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ghid-pentru-promovarea-pe-tiktok-2\/#Setarea_informatiilor_legate_de_reclama\" title=\"Setting the ad&#039;s information:\">Setting the ad's information:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ghid-pentru-promovarea-pe-tiktok-2\/#Setarea_audientei\" title=\"Setting the audience\">Setting the audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ghid-pentru-promovarea-pe-tiktok-2\/#Strategii_de_promovare_cu_TikTok\" title=\"Strategies to promote your brand on TikTok\">Strategies to promote your brand on TikTok<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp-block-group post-content-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tik_Tok_in_Romania\"><\/span>Tik Tok in Romania <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In 2022, TikTok has reached approximately 6.37 million users over the age of 18. In the past two years, the number of users has been continuously growing, and in 2020 it was 5.2 million.<\/p>\n\n\n\n<p>TikTok ads can target an audience starting at age 13, but data is only reported for users over 18 years old. At the beginning of 2022, 50.8% of TikTok's audience in Romania was female, while 49.2% were male.<\/p>\n\n\n\n<p>TikTok is a way to attract young audiences in a fun and informal manner. 66% of TikTok users are under 30 years old.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Costurile_promovarii_prin_TikTok\"><\/span>Costs of TikTok advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>On TikTok, costs are divided into 3 options:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Minimum budget&nbsp;<\/em>or campaigns - must be over $50. For ad group<strong>,&nbsp;<\/strong>the minimum budget must be over $20.<\/li>\n\n\n\n<li><em>Daily budget&nbsp;<\/em>- the amount you allocate to a campaign or ad that runs for one day. The budget will not exceed the established amount and may not reach the established budget.<\/li>\n\n\n\n<li><em>Permanent budget&nbsp;<\/em>- the total amount allocated in a campaign for a certain period of time. The daily budget in this case will fluctuate and will not be evenly distributed during the campaign.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tipuri_de_reclame_TikTok\"><\/span>Types of TikTok Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_Video_Ads\"><\/span>Top Video Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Top Video is the first video that appears in the feed. This format offers the greatest visibility and is great for capturing attention in brand awareness campaigns.<\/p>\n\n\n\n<p class=\"has-foreground-color has-text-color has-link-color wp-elements-ff8a8973062c4a23cd10a235fb52f3f8\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.tiktok.com\/business\/en-US\/apps\/tiktok\" target=\"_blank\">According to TikTok<\/a>, it has the highest engagement rate and is effective for the sales objective (with 67% more sales than other types of ads).<\/p>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"In-feed_ads\"><\/span>In-feed ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In-feed ads are ads that appear while users scroll through TikToks. They blend in with organic content and can get as much attention if it is fun and captivating. It is one of the most common formats and the only one that is available through self-service.<\/p>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Branded_Hashtag_Ads\"><\/span>Branded Hashtag Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Branded Hashtag is another popular type of ad on TikTok. It is a campaign that is based on user-generated content and aims for awareness and engagement. It is an effective campaign, especially for product launches or long-term communication campaigns. The ads appear at the top of the discovery page. When users click on hashtags, it leads them to destination pages on TikTok and a collection of other videos from the same challenge with hashtags.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"571\" height=\"499\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/Tik-Tok-1.jpg\" alt=\"\" class=\"wp-image-1328\" srcset=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/Tik-Tok-1.jpg 571w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/Tik-Tok-1-300x262.jpg 300w\" sizes=\"auto, (max-width: 571px) 100vw, 571px\" \/><\/figure>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Branded_Effect_Ads\"><\/span>Branded Effect Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Brands create 2D or 3D filters and effects that users can apply in their Tik-Toks. This is another effective way to generate awareness, engagement, and user-generated content.<\/p>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Spark_ads\"><\/span>Spark ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This type of ad allows promoting organic and user-generated content with the user's permission. It is similar to boost posts on other platforms. These ads direct users to the TikTok account profile or a landing page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/Tik-tok-2-1024x572.png\" alt=\"\" class=\"wp-image-1335\" srcset=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/Tik-tok-2-1024x572.png 1024w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/Tik-tok-2-300x168.png 300w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/Tik-tok-2-768x429.png 768w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/Tik-tok-2.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Surs\u0103: TikTok<\/figcaption><\/figure>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cum_sa_setezi_reclame_si_campanii_TikTok\"><\/span>How to set up TikTok ads and campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Contul_TikTok\"><\/span>#1: TikTok Account<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To open a TikTok Pro (business) account, first we need to create a profile. Then we access the three dots in the upper right corner of the profile page, Settings and privacy, Manage my account, and Switch to Pro Account.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"709\" height=\"414\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/Img-3-TT.png\" alt=\"\" class=\"wp-image-1336\" srcset=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/Img-3-TT.png 709w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/Img-3-TT-300x175.png 300w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/figure>\n\n\n\n<p><strong>Necessary steps if you want to manage multiple accounts:<\/strong><\/p>\n\n\n\n<p>The most common and simple actions are the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add a new ad account:<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"410\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/Img-tt-4.png\" alt=\"\" class=\"wp-image-1340\" srcset=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/Img-tt-4.png 1020w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/Img-tt-4-300x121.png 300w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/Img-tt-4-768x309.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click \u201dCreate account\u201d: <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"432\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/create-account-TT-1024x432.png\" alt=\"\" class=\"wp-image-1341\" srcset=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/create-account-TT-1024x432.png 1024w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/create-account-TT-300x127.png 300w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/create-account-TT-768x324.png 768w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/create-account-TT.png 1030w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fill in the client\u2019s information and industry type:<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"436\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/client-name-1024x436.png\" alt=\"\" class=\"wp-image-1344\" srcset=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/client-name-1024x436.png 1024w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/client-name-300x128.png 300w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/client-name-768x327.png 768w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/client-name.png 1052w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Select Auction Ad Account (self-service):<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"429\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/self-service-1024x429.png\" alt=\"\" class=\"wp-image-1347\" srcset=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/self-service-1024x429.png 1024w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/self-service-300x126.png 300w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/self-service-768x322.png 768w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/self-service.png 1040w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">As a rule, newly created advertising accounts are subject to verification on the platform. This can take up to 24 hours.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Campania_TikTok\"><\/span>#2: The TikTok campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To create ads, the first step is creating a campaign and its objectives.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campaign &gt; Create:<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/campanie-creare-1024x535.png\" alt=\"\" class=\"wp-image-1348\" srcset=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/campanie-creare-1024x535.png 1024w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/campanie-creare-300x157.png 300w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/campanie-creare-768x402.png 768w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/campanie-creare.png 1050w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choose an objective:<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"332\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/obiectiv.png\" alt=\"\" class=\"wp-image-1349\" srcset=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/obiectiv.png 512w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/obiectiv-300x195.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Each category includes several specific objectives:<\/li>\n<\/ul>\n\n\n\n<p><strong>Awareness:<\/strong>&nbsp;Reach<\/p>\n\n\n\n<p style=\"line-height:0.3\"><strong>Consideration:<\/strong>&nbsp;Traffic, App-Installs and Video Views, Lead Generation, Community Interaction<\/p>\n\n\n\n<p><strong>Conversion:<\/strong>&nbsp;Conversion or Catalog Sales<\/p>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Creare_ad_group_placements_si_audiente\"><\/span>#3: Creating the ad group, placements and audiences<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>After setting the objective and budget, you will then set the ad group. Here you will set the placement, audience, running schedule, bidding, and delivery.<\/p>\n\n\n\n<p>Placement can be automatic or chosen manually.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"338\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/placements-1024x338.png\" alt=\"\" class=\"wp-image-1350\" srcset=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/placements-1024x338.png 1024w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/placements-300x99.png 300w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/placements-768x254.png 768w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/placements.png 1072w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Setarea_informatiilor_legate_de_reclama\"><\/span>Setting the ad's information:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Type of promotion:<\/strong>&nbsp;website, app-install<\/li>\n\n\n\n<li><strong>Display name:<\/strong>&nbsp;brand name<\/li>\n\n\n\n<li><strong>Profile image:<\/strong>&nbsp;the image from the ad, with a resolution of 1:1<\/li>\n\n\n\n<li><strong>The category<\/strong>&nbsp;the ads belong to<\/li>\n\n\n\n<li><strong>Ad tags<\/strong>Tik Tok's algorithm will use tags (words) chosen by you to reach the right audience. You can add up to 50 tags.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>User comment:<\/strong>&nbsp;You can enable this option so users can comment on your ad.<\/li>\n\n\n\n<li><strong>Download video:<\/strong>&nbsp;You can enable this option so users can download videos.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Setarea_audientei\"><\/span>Setting the audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There is a variety of targeting opportunities, starting with age, location and up to the interests and behaviors of users. This helps you to accurately define who will or will not see your ads, without paying extra for an uninformed audience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"347\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/audienta-1024x347.png\" alt=\"\" class=\"wp-image-1360\" srcset=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/audienta-1024x347.png 1024w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/audienta-300x102.png 300w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/audienta-768x260.png 768w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/audienta.png 1175w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategii_de_promovare_cu_TikTok\"><\/span>Strategies to promote your brand on TikTok<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are several strategies you can use to promote on TikTok. In addition to advertising, TikTok can be used for constant communication through various methods:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Partnering with an influencer<\/strong>&nbsp;can be an effective method for brand awareness. It is important to choose the right influencer, who posts relevant content for your business. Therefore, the number of followers is not important, but the engagement they have is.<\/li>\n\n\n\n<li><strong>Share TikTok content&nbsp;<\/strong>on other channels, so it reaches as many people as possible.<\/li>\n\n\n\n<li><strong>Promote the TikTok channel<\/strong>&nbsp;with paid ads or influencers.<\/li>\n<\/ul>\n\n\n\n<p>If you want to promote your business in a creative way, TikTok is the most appropriate platform. TikTok is an effective method for awareness, increasing the number of leads and sales. The recipe for success is proper targeting and creating captivating content.<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color\"><strong>About Optimized<\/strong><\/p>\n\n\n\n<p>Optimized is a<a href=\"https:\/\/www.optimized.ro\/\">&nbsp;marketing agency<\/a>&nbsp;specialized in PPC (Google Ads, Facebook Ads, Instagram Ads, Pinterest Ads, TikTok Ads, YouTube Ads) campaigns for e-commerce. Our portfolio includes online stores, with whom we work on clear performance objectives (CPA, ROAS, ROI). Our team consists of PPC specialists and certified Google trainers, as well as people with hands-on experience in e-commerce.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Tik Tok \u00een Rom\u00e2nia TikTok are aproximativ 6.37 milioane utilizatori cu v\u00e2rsta de peste 18 ani \u00een 2022. \u00cen ultimii doi ani num\u0103rul de utilizatori a fost \u00een continu\u0103 cre\u0219tere, iar \u00een 2020 era 5.2 milioane. Reclamele TikTok pot targeta audien\u021ba \u00eencep\u00e2nd cu v\u00e2rsta de 13 ani, \u00eens\u0103 sunt raportate date doar pentru utilizatorii cu [&hellip;]<\/p>","protected":false},"author":4,"featured_media":1324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ghid pentru promovarea pe TikTok - Bunnyshell Wordpress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ghid-pentru-promovarea-pe-tiktok-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ghid pentru promovarea pe TikTok - Bunnyshell Wordpress\" \/>\n<meta property=\"og:description\" content=\"Tik Tok \u00een Rom\u00e2nia TikTok are aproximativ 6.37 milioane utilizatori cu v\u00e2rsta de peste 18 ani \u00een 2022. \u00cen ultimii doi ani num\u0103rul de utilizatori a fost \u00een continu\u0103 cre\u0219tere, iar \u00een 2020 era 5.2 milioane. Reclamele TikTok pot targeta audien\u021ba \u00eencep\u00e2nd cu v\u00e2rsta de 13 ani, \u00eens\u0103 sunt raportate date doar pentru utilizatorii cu [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ghid-pentru-promovarea-pe-tiktok-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Bunnyshell Wordpress\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-06T08:25:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-13T08:06:02+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/Tik-Tok-banner.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"St\u0103nescu M\u0103d\u0103lina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"St\u0103nescu M\u0103d\u0103lina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ghid-pentru-promovarea-pe-tiktok-2\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ghid-pentru-promovarea-pe-tiktok-2\/\"},\"author\":{\"name\":\"St\u0103nescu M\u0103d\u0103lina\",\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#\/schema\/person\/15cd0ec0151b3b583cf8bcd8d2c456a8\"},\"headline\":\"Ghid pentru promovarea pe TikTok\",\"datePublished\":\"2022-12-06T08:25:08+00:00\",\"dateModified\":\"2023-01-13T08:06:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ghid-pentru-promovarea-pe-tiktok-2\/\"},\"wordCount\":1107,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#organization\"},\"articleSection\":[\"Social Media Ads\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ghid-pentru-promovarea-pe-tiktok-2\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ghid-pentru-promovarea-pe-tiktok-2\/\",\"url\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ghid-pentru-promovarea-pe-tiktok-2\/\",\"name\":\"Ghid pentru promovarea pe TikTok - 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