{"id":1391,"date":"2022-12-06T09:14:01","date_gmt":"2022-12-06T09:14:01","guid":{"rendered":"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/?p=1391"},"modified":"2023-01-13T08:05:44","modified_gmt":"2023-01-13T08:05:44","slug":"campanie-google-ads-pasi-esentiali","status":"publish","type":"post","link":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/campanie-google-ads-pasi-esentiali\/","title":{"rendered":"Google Ads campaigns \u2013 A Beginner\u2019s Guide"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_38 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/campanie-google-ads-pasi-esentiali\/#Google_Search\" title=\"Search Campaigns\">Search Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/campanie-google-ads-pasi-esentiali\/#Google_Display\" title=\"Display Campaigns\">Display Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/campanie-google-ads-pasi-esentiali\/#Google_Video_Ads\" title=\"Video Campaigns\">Video Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/campanie-google-ads-pasi-esentiali\/#Google_Shopping\" title=\"Shopping Campaigns\">Shopping Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/campanie-google-ads-pasi-esentiali\/#Discovery_Ads\" title=\"Discovery Campaigns\">Discovery Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/campanie-google-ads-pasi-esentiali\/#Local_Ads\" title=\"Local campaigns ads\">Local campaigns ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/campanie-google-ads-pasi-esentiali\/#Campanii_de_tip_Smart\" title=\"Smart Campaigns\">Smart Campaigns<\/a><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp-block-group post-content-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Google Ads it\u2019s a pay-per-click advertising channel where you can promote your products or services by paying per click or impression on an ad. The thing that makes Google a powerful marketing solution is that you can get an answer for every need:  i want to know, i want to go, i want to do, i want to buy.\u00a0<\/p>\n\n\n\n<p>Whether you are going to be building and managing your Google Ads account on your own or outsourcing it to an expert, it\u2019s best to begin by knowing the campaign and ad types available to you.\u00a0<\/p>\n\n\n\n<p>Google Ads ofer\u0103 o varietate de tipuri de campanii, \u00een func\u021bie de obiectivele de marketing, strategia de marketing, buget sau timpul alocat:\u00a0 promovare in search, site-uri, video, aplica\u021bii mobile, h\u0103r\u021bi.<\/p>\n\n\n\n<p>Each type of campaign is conceived differently by having particular recommendations and configurations which are meant to best suit and provide the perfect place where online users can see the ads.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Search\"><\/span>Search Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" translation-block\"><strong>Search Campaigns <\/strong> Text ads on Google search results, where the users have a specific intent in mind: to search for answers, get solutions to their problems, or find specific products or services based on the search query they type into the search box on Google.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Display\"><\/span>Display Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" translation-block\"><strong>Display Campaigns<\/strong> are image ads on websites that can target a specific audience based on specific behaviors and interests while they are browsing their favorite websites, videos or checking their emails on Gmail account.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Video_Ads\"><\/span>Video Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-link-color wp-elements-f216687739132df6eb78b003acd182e1 translation-block\"><strong>Video ads <\/strong>help you reach your PPC marketing goals (sales, website traffic, build awareness by showing videos on YouTube, websites and apps running on Google video partners.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Shopping\"><\/span>Shopping Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" translation-block\"><strong>Shopping Campaigns<\/strong> - Product listings on Google based on the product data that you submit in the Merchant Center. Your ads will appear on Google Search, Google Images, on the shopping tab on Google Search, Google Search Partner websites, Google Display Network (YouTube, Gmail, and Google Discover). Shopping Ads are best used to boost traffic to your e-commerce store and increase sales.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Discovery_Ads\"><\/span>Discovery Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" translation-block\"><strong>App Campaigns<\/strong> If you have a mobile app for your business you can promote it on many channels, including Google Play, YouTube, Search, and the Google Display Network with Google App campaigns. You can focus on different actions such as  \u201cApp installs,\u201d \u201cApp engagement,\u201d and \u201cApp pre-registration (Android only).\u201d<\/p>\n\n\n\n<p><strong>Smart Campaigns<\/strong>  Simplified automated ads on Google and across the web, that will help you highlight the best points that describe your business in order to attract customers.<\/p>\n\n\n\n<p>Simplified automated ads on Google and across the web, that will help you highlight the best points that describe your business in order to attract customers.&nbsp;<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Local_Ads\"><\/span>Local campaigns ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" translation-block\"><strong>Local campaigns ads<\/strong> are best to use if you want to help customers learn more about your business, drive customers to a physical location or get calls. Ads may appear on Google Search, Display, Maps and Youtube.<\/p>\n\n\n\n<p class=\"has-link-color wp-elements-2d0511ec0751f0535b9c6c40abec30b7\"><strong>Discovery Campaigns <\/strong> \u2013 Runs ads across Google\u2019s feeds to help reach up to 3 billion customers with a single campaign. With Discovery ads you can deliver visual ads to a variety of audiences who are ready to discover and engage with your business. Your ads will appear on Gmail, YouTube and Discover.&nbsp;<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campanii_de_tip_Smart\"><\/span>Smart Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" translation-block\"><strong>Smart campaigns<\/strong> are very easy to use, requiring only a few ads and business information to be created, which will be targeted and optimized by Google automatically.<\/p>\n\n\n\n<p>Google is one of the most visited websites worldwide, where you can reach your customers with a variety of targeting and options and has benefits for any business . We hope this article helps you have a better understanding of how you can promote your products and services.<\/p>\n\n\n\n<p class=\" translation-block\"><a href=\"https:\/\/www.optimized.ro\/contact\/\" target=\"_self\">Don't hesitate to contact us\u00a0<\/a> if you need help in drawing a strategy for your online shop and in increasing sales through pay-per-click channels.<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color\"><strong>About Optimized<\/strong><\/p>\n\n\n\n<p class=\" translation-block\">At Optimized we are specialized in e-commerce PPC campaigns  (<a href=\"https:\/\/www.optimized.ro\/ppc-marketing\/\" target=\"_self\">Google Ads<\/a>,  Facebook Ads, Instagram Ads, Pinterest Ads, YouTube Ads). Our portfolio includes online stores and our approach is based on clear performance objectives (CPA, ROAS, ROI). Our team consists of PPC specialists and certified Google trainers, as well as people with hands-on experience in e-commerce.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Google este plaforma care ajut\u0103 utilizatorii s\u0103 g\u0103seasc\u0103 un r\u0103spuns pentru fiecare nevoie: vreau s\u0103 \u0219tiu, vreau s\u0103 merg, vreau s\u0103 fac, vreau s\u0103 cump\u0103r.\u00a0 \u00cen func\u021bie de obiectivele de marketing, campaniile Google Ads ne pot ajuta s\u0103 ob\u021binem vizite pe site, apeluri telefonice sau vizite \u00een magazin.\u00a0 Google Ads ofer\u0103 o varietate de tipuri [&hellip;]<\/p>","protected":false},"author":4,"featured_media":1396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - 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