{"id":1402,"date":"2022-12-06T09:24:26","date_gmt":"2022-12-06T09:24:26","guid":{"rendered":"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/?p=1402"},"modified":"2023-01-13T08:05:33","modified_gmt":"2023-01-13T08:05:33","slug":"cum-se-folosesc-corect-cuvintele-cheie-negative-intr-o-campanie-google-ads","status":"publish","type":"post","link":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-se-folosesc-corect-cuvintele-cheie-negative-intr-o-campanie-google-ads\/","title":{"rendered":"How to use negative keywords correctly in a Google Ads Campaign?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_38 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-se-folosesc-corect-cuvintele-cheie-negative-intr-o-campanie-google-ads\/#Cuvintele_cheie_in_Google_Ads\" title=\"Cuvintele cheie in Google Ads\">Cuvintele cheie in Google Ads<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-se-folosesc-corect-cuvintele-cheie-negative-intr-o-campanie-google-ads\/#Tipuri_de_potrivire_a_cuvintelor_cheie_in_Google_Ads\" title=\"Types of keyword matching in Google Ads\">Types of keyword matching in Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-se-folosesc-corect-cuvintele-cheie-negative-intr-o-campanie-google-ads\/#Cuvinte_cheie_negative\" title=\"Negative keywords\">Negative keywords<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-se-folosesc-corect-cuvintele-cheie-negative-intr-o-campanie-google-ads\/#Importanta_cuvintelor_cheie_negative_in_Google_Ads\" title=\"The importance of negative keywords in Google Ads:\">The importance of negative keywords in Google Ads:<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-se-folosesc-corect-cuvintele-cheie-negative-intr-o-campanie-google-ads\/#Tipuri_de_cuvinte_cheie_negative_pe_care_le_putem_utiliza_in_Google_Ads\" title=\"Types of negative keywords we can use in Google Ads:\">Types of negative keywords we can use in Google Ads:<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-se-folosesc-corect-cuvintele-cheie-negative-intr-o-campanie-google-ads\/#Broad_Match\" title=\"Broad Match&nbsp;\">Broad Match&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-se-folosesc-corect-cuvintele-cheie-negative-intr-o-campanie-google-ads\/#Phrase_Match\" title=\"Phrase Match\">Phrase Match<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-se-folosesc-corect-cuvintele-cheie-negative-intr-o-campanie-google-ads\/#Exact_Match\" title=\"Exact Match\">Exact Match<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-se-folosesc-corect-cuvintele-cheie-negative-intr-o-campanie-google-ads\/#Cum_identificam_cuvintele_cheie_negative\" title=\"How to identify negative keywords?&nbsp;\">How to identify negative keywords?&nbsp;<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-se-folosesc-corect-cuvintele-cheie-negative-intr-o-campanie-google-ads\/#1_Planificatorul_de_cuvinte_cheie_din_Google_Ads_Keyword_Planner\" title=\"1. Keyword Planner in Google Ads\">1. Keyword Planner in Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-se-folosesc-corect-cuvintele-cheie-negative-intr-o-campanie-google-ads\/#2_Raportul_termenilor_de_cautare_din_Google_Ads_Search_Terms_Reports\" title=\"2. Search Terms Reports in Google Ads\">2. Search Terms Reports in Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-se-folosesc-corect-cuvintele-cheie-negative-intr-o-campanie-google-ads\/#3_La_ce_se_gandeste_utilizatorul_cand_face_o_anumita_cautare\" title=\"3. What is the user thinking when conducting a specific search?\">3. What is the user thinking when conducting a specific search?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-se-folosesc-corect-cuvintele-cheie-negative-intr-o-campanie-google-ads\/#4_Cautarea_competitiei\" title=\"4. Searching for the competitors\">4. Searching for the competitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-se-folosesc-corect-cuvintele-cheie-negative-intr-o-campanie-google-ads\/#5_Sugestiile_Google\" title=\"5. Google\u2019s suggestions\">5. Google\u2019s suggestions<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp-block-group post-content-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cuvintele_cheie_in_Google_Ads\"><\/span>Cuvintele cheie in Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Keywords are terms or expressions used to match ads to the terms that users search for. Selecting keywords relevant to a campaign in Google Ads can help us reach the customers we want.&nbsp;<\/p>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tipuri_de_potrivire_a_cuvintelor_cheie_in_Google_Ads\"><\/span>Types of keyword matching in Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The keyword match types indicate how closely the keyword should match the user\u2019s search term, so that the ad can be considered in the auction.<\/p>\n\n\n\n<p>If we use<strong>&nbsp;exact match<\/strong>&nbsp;the keyword will only be displayed to users who are searching for that exact keyword.&nbsp;<\/p>\n\n\n\n<p>By using<strong>&nbsp;phrase match<\/strong>the keyword can be displayed in searches that include the keyword\u2019s meaning or a more precise form of meaning.<\/p>\n\n\n\n<p>If no match type is used, the keyword will be considered<strong>&nbsp;broad match&nbsp;<\/strong>by default, which may include searches that don\u2019t contain terms in the keyword: misspellings, synonyms and similar searches.<\/p>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cuvinte_cheie_negative\"><\/span>Negative keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To prevent your ad from being displayed on certain searches, you can add negative keywords. This can help ensure the ad is only displayed in desired searches. In other words, the ads are not displayed to users searching for the respective expressions or terms.<\/p>\n\n\n\n<p>For example, if we add \u201cfree\u201d as a negative keyword in the campaign or in an ad group, Google Ads will not display the ad for searches that include the term \u201cfree\u201d. Displaying the ad when the respective keyword is used will cause us losing money, because users who are looking for that term are not part of our targeted audience.<\/p>\n\n\n\n<p>As for the display network, the ad is less likely to appear on a website when negative keywords match the website\u2019s content.<\/p>\n\n\n\n<p>However, negative keywords are not as accurate on the display network as they are on the search network. Occasionally, the ad may appear on pages that contain these terms. Therefore, the most appropriate action in this case is to exclude website and content categories.&nbsp;<\/p>\n\n\n\n<p>Negative keywords can be added at campaign or ad group level. Campaign level means avoiding searches that contain this specific keyword in campaigns, while ad group level means that we avoid displaying negative keyword ads in a specific ad group.<\/p>\n\n\n\n<p class=\"has-link-color wp-elements-85b765a1284c69f588e1399797b7bb61 translation-block\">Inserare link -Mistakes to avoid: combining negative keywords in both campaign and ad group levels. Not avoiding this means that it is possible to mistakenly add conflict keywords. A solution to this is a <a href=\"https:\/\/developers.google.com\/google-ads\/scripts\/docs\/solutions\/adsmanagerapp-negative-keyword-conflicts\" target=\"_self\">script Google Adwords<\/a>,   \u201cNegative Keywords Conflict Reports\u201d, that checks whether a relevant keyword is blocked by a negative keyword.<\/p>\n\n\n\n<h2 class=\"has-foreground-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Importanta_cuvintelor_cheie_negative_in_Google_Ads\"><\/span>The importance of negative keywords in Google Ads:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improving the ad group relevance<\/li>\n\n\n\n<li>Increasing the conversion rate<\/li>\n\n\n\n<li>Increasing the click rate (CTR)<\/li>\n\n\n\n<li>Bringing relevant users on the website<\/li>\n\n\n\n<li>Saving money&nbsp;<\/li>\n\n\n\n<li>Improving the ROAS (Return on Ad Spend)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tipuri_de_cuvinte_cheie_negative_pe_care_le_putem_utiliza_in_Google_Ads\"><\/span>Types of negative keywords we can use in Google Ads:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Broad_Match\"><\/span>Broad Match&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Allow us to prevent the display of ads for searches that include any word in the keyword\u2019s expression, in any order. This type of match can limit searches. When assigning these keywords, we must first make sure that all the options have been researched and that we don\u2019t want any subject related to the negative keyword to be displayed.<\/p>\n\n\n\n<h4 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Phrase_Match\"><\/span>Phrase Match<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Allow us to exclude the ad from being displayed to users who search the exact keyword expression, plus extra words that can pe added before or after the expression. For example, if the phrase match negative keyword is \u201celegant shoes\u201d, the ad will not be displayed for searches such as \u201cwomen elegant shoes\u201d, although it can still be displayed for searches such as \u201cshoes\u201d or \u201celegant\u201d.<\/p>\n\n\n\n<p>Mistakes to avoid: It is very important to also include each keyword if we want the respective keywords to be excluded separately. This is why we should constantly monitor the search terms, to see if there are still negative keywords displaying the ad, keywords that are not relevant for us.&nbsp;<\/p>\n\n\n\n<p>This type of match is probably the safest option, because the search query should explicitly quote the keyword in the search phrase. This limits the risk of hiding the ads from too many searches, but also narrows down the audience to which we want the ad to appear.<\/p>\n\n\n\n<h4 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exact_Match\"><\/span>Exact Match<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Negative exact match avoids displaying the ad in searches that include the keyword expression as it is, without any variation. For example, if the negative exact match keyword is \u201csummer accessories\u201d, the ads will only be excluded from search results pages of users searching for \u201csummer accessories\u201d. If users search for any other version of the same expression, such as \u201cthe best accessories for summer\u201d, the ads may still be displayed.<\/p>\n\n\n\n<p>A higher budget means more flexibility and it is advisable to use exact matching terms, as they are much more specific. However, if we are on a smaller budget, it is recommended to use more restrictive negative match types (broad match and phrase match), as they can help prevent ads from reaching the wrong audience, and thus maximize the ROAS.<\/p>\n\n\n\n<h2 class=\"has-foreground-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cum_identificam_cuvintele_cheie_negative\"><\/span>How to identify negative keywords?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Planificatorul_de_cuvinte_cheie_din_Google_Ads_Keyword_Planner\"><\/span>1. Keyword Planner in Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With this tool we can generate other relevant keywords, but also keywords that we want to exclude, based on a targeted keyword.&nbsp;<\/p>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Raportul_termenilor_de_cautare_din_Google_Ads_Search_Terms_Reports\"><\/span>2. Search Terms Reports in Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Another method is to look up the search terms report showing the queries that triggered the ad. From this list of terms, we choose and exclude negative keywords that are not relevant to the campaign. This method of excluding negative terms will save money that can be invested in relevant keywords.<\/p>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_La_ce_se_gandeste_utilizatorul_cand_face_o_anumita_cautare\"><\/span>3. What is the user thinking when conducting a specific search?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We can try to figure out what people have in mind when searching for specific keywords.&nbsp;<\/p>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Cautarea_competitiei\"><\/span>4. Searching for the competitors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Another method is to search the targeted keyword on Google and to get an idea of what people want to see when they search for a specific keyword. From this point we can create a list of terms tat are not relevant to the target audience.&nbsp;<\/p>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Sugestiile_Google\"><\/span>5. Google\u2019s suggestions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We can also check the suggestions that appear while we type the keyword. In addition to new keyword ideas that we can use, this method will give us an idea regarding negative keywords that could waste the budget available for advertising.<\/p>\n\n\n\n<p>As you can see, adding negative keywords is extremely important in terms of the profitability of the budget invested in marketing. Besides, it is important that the ads reach the right people, because this means more chances to generate conversions. Our recommendation is that you to use the information in this article and make sure that you have implemented correctly the negative keywords, along with constantly optimizing the campaigns.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Cuvintele cheie in Google Ads Cuvintele cheie sunt termeni sau expresii care se folosesc pentru a crea o coresponden\u021b\u0103 \u00eentre anun\u021buri \u0219i termenii c\u0103uta\u021bi de utilizatori. Selectarea cuvintelor cheie relevante pentru o campanie \u00een Google Ads ne poate ajuta s\u0103 ajungem la clien\u021bii dori\u021bi.&nbsp; Tipuri de potrivire a cuvintelor cheie \u00een Google Ads Tipurile de [&hellip;]<\/p>","protected":false},"author":4,"featured_media":1404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-1402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimizari-ppc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cum se folosesc corect cuvintele cheie negative intr-o campanie Google Ads? - Bunnyshell Wordpress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-se-folosesc-corect-cuvintele-cheie-negative-intr-o-campanie-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum se folosesc corect cuvintele cheie negative intr-o campanie Google Ads? - Bunnyshell Wordpress\" \/>\n<meta property=\"og:description\" content=\"Cuvintele cheie in Google Ads Cuvintele cheie sunt termeni sau expresii care se folosesc pentru a crea o coresponden\u021b\u0103 \u00eentre anun\u021buri \u0219i termenii c\u0103uta\u021bi de utilizatori. Selectarea cuvintelor cheie relevante pentru o campanie \u00een Google Ads ne poate ajuta s\u0103 ajungem la clien\u021bii dori\u021bi.&nbsp; Tipuri de potrivire a cuvintelor cheie \u00een Google Ads Tipurile de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-se-folosesc-corect-cuvintele-cheie-negative-intr-o-campanie-google-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Bunnyshell Wordpress\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-06T09:24:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-13T08:05:33+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/Cum-se-folosesc-corect-cuvintele-cheie-negative-intr-o-campanie-Google-Ads-768x384-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"St\u0103nescu M\u0103d\u0103lina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"St\u0103nescu M\u0103d\u0103lina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-se-folosesc-corect-cuvintele-cheie-negative-intr-o-campanie-google-ads\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-se-folosesc-corect-cuvintele-cheie-negative-intr-o-campanie-google-ads\/\"},\"author\":{\"name\":\"St\u0103nescu M\u0103d\u0103lina\",\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#\/schema\/person\/15cd0ec0151b3b583cf8bcd8d2c456a8\"},\"headline\":\"Cum se folosesc corect cuvintele cheie negative intr-o campanie Google Ads?\",\"datePublished\":\"2022-12-06T09:24:26+00:00\",\"dateModified\":\"2023-01-13T08:05:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-se-folosesc-corect-cuvintele-cheie-negative-intr-o-campanie-google-ads\/\"},\"wordCount\":1364,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#organization\"},\"articleSection\":[\"Optimiz\u0103ri PPC\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-se-folosesc-corect-cuvintele-cheie-negative-intr-o-campanie-google-ads\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-se-folosesc-corect-cuvintele-cheie-negative-intr-o-campanie-google-ads\/\",\"url\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-se-folosesc-corect-cuvintele-cheie-negative-intr-o-campanie-google-ads\/\",\"name\":\"Cum se folosesc corect cuvintele cheie negative intr-o campanie Google Ads? 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