{"id":1410,"date":"2022-12-06T09:40:28","date_gmt":"2022-12-06T09:40:28","guid":{"rendered":"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/?p=1410"},"modified":"2023-01-13T08:05:26","modified_gmt":"2023-01-13T08:05:26","slug":"cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2021","status":"publish","type":"post","link":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2021\/","title":{"rendered":"How to increase sales and attract new customers \u2013 2021 Shopping Season Guide\u00a0"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_38 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2021\/#Pandemia_a_accelerat_modul_in_care_oamenii_cumpara\" title=\"The pandemic accelerated the purchase consumption\u00a0\">The pandemic accelerated the purchase consumption\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2021\/#Cumparatorii_au_nevoie_de_ajutor\" title=\"The buyers need help\">The buyers need help<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2021\/#Cumparatorii_doresc_sa_le_respectam_increderea_acordata_brandului\" title=\"Buyers wish the trust they place in the brand to be respected.\">Buyers wish the trust they place in the brand to be respected.<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2021\/#Insight-uri_de_care_sa_tii_cont_in_pregatirea_campaniilor\" title=\"Insights to consider when preparing campaigns\">Insights to consider when preparing campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2021\/#Conecteaza-te_cu_consumatorii_si_inspira-i_cu_video-uri\" title=\"Connect with consumers and inspire them with videos\">Connect with consumers and inspire them with videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2021\/#Fii_vizibil_pe_Social_Media\" title=\"Gain visibility on Social Media\">Gain visibility on Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2021\/#Insight-uri_ale_anului_2020_de_care_este_bine_sa_tii_cont_studiu_Facebook\" title=\"Insight-uri ale anului 2020 de care este bine s\u0103 \u021bii cont\u00a0(studiu Facebook)\">Insight-uri ale anului 2020 de care este bine s\u0103 \u021bii cont\u00a0(studiu Facebook)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2021\/#Conecteaza-te_cu_potentialii_clienti_in_timp_ce_analizeaza_piata\" title=\"Connect with potential customers while they are analyzing the market\">Connect with potential customers while they are analyzing the market<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2021\/#Fii_raspunsul_cand_ei_cauta\" title=\"Be the answer of their search\">Be the answer of their search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2021\/#Creste_cererea_pentru_cei_curiosi_dar_care_nu_au_o_intentie_clara_de_cumparare\" title=\"The demand is growing for those who are curious, but don\u2019t have a clear intention to buy\u00a0\">The demand is growing for those who are curious, but don\u2019t have a clear intention to buy\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2021\/#Atrage_noi_clienti\" title=\"Attract new customers\">Attract new customers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2021\/#Vinde_celor_pregatiti_sa_cumpere\" title=\"Sell to those who are ready to buy\">Sell to those who are ready to buy<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2021\/#Creeaza_o_experienta_de_cumparare_ireprosabila\" title=\"Create a flawless shopping experience\">Create a flawless shopping experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2021\/#Conecteaza-te_cu_cumparatorii_de_pe_mobil\" title=\"Connect with mobile shoppers\">Connect with mobile shoppers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2021\/#Publica_produsele_gratuit_pe_Google\" title=\"Publish your products for free on Google\">Publish your products for free on Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2021\/#Atrage_noi_clienti_si_cumparatori_dornici_de_oferte_cu_Smart_Shopping\" title=\"Use Smart Shopping to bring new customers and buyers interested in offers\">Use Smart Shopping to bring new customers and buyers interested in offers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2021\/#Creste_traficul_offline_promovand_articole_din_magazin\" title=\"Increase offline traffic by advertising in-store items\">Increase offline traffic by advertising in-store items<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2021\/#Optimizeaza_campaniile_cu_ajutorul_insight-urilor_si_masoara_performanta_omnichannel\" title=\"Use insights to optimize campaigns and measure the omnichannel performance\">Use insights to optimize campaigns and measure the omnichannel performance<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2021\/#Fii_pregatit_sa_atragi_vanzari_pe_perioada_sarbatorilor\" title=\"Be prepared to generate sales during the holidays\">Be prepared to generate sales during the holidays<\/a><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp-block-group post-content-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-primary-color has-text-color\"><strong>Article preview:&nbsp;<\/strong><em>Although the holiday shopping season may seem far away for most of the people, this is the right time for those working in marketing to prepare for a dynamic, unpredictable peak period in retail. As 2020 has been an unprecedent year in online sales, reaching $ 1.1 trillion (\u20ac 836 billion) in global sales, increasing 50% from the previous year, it is difficult to come up with exact figures for 2021. However, we can still observe an upward trend in online sales. Based on research results,<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-cee\/consumer-insights\/consumer-journey\/retail-shopping-winter-holiday-season\/\">&nbsp;Google<\/a>&nbsp;says that the trend towards online shopping will keep growing, considering the people\u2019s interest to surf the web for inspired shopping ideas.&nbsp;<\/em><\/p>\n\n\n\n<p class=\"has-primary-color has-text-color\"><strong>The main events you need to keep in mind this fall are:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"238\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/new-new-2-9-1024x238.jpg\" alt=\"\" class=\"wp-image-1411\" srcset=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/new-new-2-9-1024x238.jpg 1024w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/new-new-2-9-300x70.jpg 300w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/new-new-2-9-768x179.jpg 768w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/new-new-2-9.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-primary-color has-text-color\"><strong><strong>The most recent trends<\/strong><\/strong><\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pandemia_a_accelerat_modul_in_care_oamenii_cumpara\"><\/span>The pandemic accelerated the purchase consumption\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In 2020, Romania reached 2.3% of the eCommerce share in total retail (source: Eurostat, Euromonitor)<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"313\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/1.png\" alt=\"\" class=\"wp-image-1413\" srcset=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/1.png 768w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/1-300x122.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cumparatorii_au_nevoie_de_ajutor\"><\/span>The buyers need help<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Considering the variety of brands and the complex buying process, especially since the online-offline barriers have completely disappeared. (source: Google Trends)<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"315\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/2.png\" alt=\"\" class=\"wp-image-1416\" srcset=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/2.png 768w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/2-300x123.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cumparatorii_doresc_sa_le_respectam_increderea_acordata_brandului\"><\/span>Buyers wish the trust they place in the brand to be respected.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>During the pandemic, the loyalty level increased: 72% of respondents said they would prefer to buy from the same retailer. (source: Smart Shopper Research, Google Study and Kantar Romania)<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color\"><strong>Buyer behavior in 2021 in Romania&nbsp;<\/strong>(source: Google Smart Shopper Research, Cint 2021)<\/p>\n\n\n\n<p>90% of the Romanian respondents believe they will stick to the new buyer behavior model they acquired during the pandemic<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product availability is important when choosing between online and offline<\/li>\n\n\n\n<li>Over 50% of the products in electronics and home &amp; garden categories were discovered online, followed by fashion with 36%<\/li>\n\n\n\n<li>Although loyalty has increased during the pandemic, consumers say they are willing to explore new options<\/li>\n\n\n\n<li>50% of the retail clicks volume is due to Google Shopping<\/li>\n\n\n\n<li>Fast delivery and price, followed by comfort and availability, are the main factors that would determine a brand change<\/li>\n\n\n\n<li>People discover new things and buy through social media more than ever<\/li>\n<\/ul>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Insight-uri_de_care_sa_tii_cont_in_pregatirea_campaniilor\"><\/span>Insights to consider when preparing campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It is important to reach potential customers while they are surfing the internet<\/li>\n\n\n\n<li>Connect with potential customers while they are analyzing the market<\/li>\n\n\n\n<li>Sell to those who are ready to buy<\/li>\n\n\n\n<li>Be prepared to generate sales during the holidays<\/li>\n<\/ul>\n\n\n\n<p class=\"has-primary-color has-text-color\"><strong>It is important to reach users while they are surfing the internet<\/strong><\/p>\n\n\n\n<p>81% of the worldwide consumers who were part of the research say they have discovered new brands during the COVID-19 pandemic.<\/p>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conecteaza-te_cu_consumatorii_si_inspira-i_cu_video-uri\"><\/span>Connect with consumers and inspire them with videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When watching a video, consumers can go from just a simple curiosity to an actual purchase if they are interested in the product and motivated to learn more about it: 63% of those who use YouTube say they decided to buy from a brand after watching a related video.\u00a0<\/p>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fii_vizibil_pe_Social_Media\"><\/span>Gain visibility on Social Media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" translation-block\">Finding a suitable gift for their loved ones seems to be the biggest challenge for those who took part in a Facebook study, which is why people try to find inspiration in social media apps in the holidays seasons.<\/p>\n\n\n\n<p class=\" translation-block\">As the most downloaded social media app worldwide in 2020, Tik Tok maintains its position at the top in 2021. Currently, in Romania, Tik Tok users exceed the number of active users on Instagram. <a href=\"https:\/\/www.marketingweek.com\/tiktok-holiday-shopping-season\/\" target=\"_blank\" rel=\"noreferrer noopener\">Users says<\/a>\u00a0 that they are impressed by the speed and ease of finding offers and promotions around the holidays, and also Tik Tok is the place where they feel inspired and come up with shopping ideas.<\/p>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Insight-uri_ale_anului_2020_de_care_este_bine_sa_tii_cont_studiu_Facebook\"><\/span>2020 Insights that you should consider<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/business\/c\/discovery-commerce?content_id=BcqKejn2jYWYYbS\" target=\"_blank\"><strong>(Faceebok study<\/strong><\/a><strong>)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>63% of shoppers enjoyed discovering products they weren\u2019t actively searching for<\/li>\n\n\n\n<li>70% discovered at least one new product while they were shopping online during the holidays<\/li>\n\n\n\n<li>Gifts are mostly discovered spontaneously \u2013 45% of the products discovered were gifts&nbsp;<\/li>\n\n\n\n<li>Products discovered online help people buy local \u2013 24% say they bought from a local business they didn\u2019t know about<\/li>\n<\/ul>\n\n\n\n<p class=\"has-link-color wp-elements-a9e8b4f4b447622ea63f2dd4d3a4d935\">In the&nbsp;<a href=\"https:\/\/www.facebook.com\/business\/c\/discovery-commerce?content_id=BcqKejn2jYWYYbS\" target=\"_blank\" rel=\"noreferrer noopener\">marketing guide<\/a>&nbsp;for 2021 holiday season, Facebook identifies 4 needs that shoppers expect to be met on social media platforms:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>boldare-\nCommunity and Connection.  Be customer oriented and create the same connection online as in a physical store.<\/strong>&nbsp;Orienteaz\u0103-te c\u0103tre client \u0219i creeaz\u0103 \u00een online aceea\u0219i conexiune ca cea din magazinul fizic.<\/li>\n\n\n\n<li><strong>Interaction and Entertainment.<\/strong>&nbsp;Put content first to attract new customers.<\/li>\n\n\n\n<li><strong>Anticipation and Occasion.<\/strong>&nbsp;Get ready with special offers for events such as Black Friday, Halloween, Christmas.<\/li>\n\n\n\n<li><strong>Inspiration and Spontaneity.<\/strong>\u00a0Inspire buyers with personalized offers and flexibility.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conecteaza-te_cu_potentialii_clienti_in_timp_ce_analizeaza_piata\"><\/span>Connect with potential customers while they are analyzing the market<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before making a purchase, buyers search for products on Google: they compare prices, search for offers and check the latest reviews. More than half of the respondents say they use Google Search to find out more about products in the physical store.\u00a0<\/p>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fii_raspunsul_cand_ei_cauta\"><\/span>Be the answer of their search<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Buyers don\u2019t always have in mind a specific product when searching in a category they are interested in.&nbsp;<a href=\"https:\/\/www.optimized.ro\/cum-sa-intelegem-deciziile-de-cumparare-ale-consumatorilor-studiu-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">For example<\/a>, searches for \u201cthe best\u201d keep increasing from year to year.&nbsp;<\/p>\n\n\n\n<p><strong>Tip:<\/strong>&nbsp;You can create personalized and relevant ads for buyers using&nbsp;<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7684791?hl=ro\" target=\"_blank\" rel=\"noreferrer noopener\">Google&nbsp;<\/a>Responsive Search or<a href=\"https:\/\/www.facebook.com\/business\/help\/397103717129942?id=1913105122334058\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;Facebook Dynamic Ads.&nbsp;<\/a><\/p>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creste_cererea_pentru_cei_curiosi_dar_care_nu_au_o_intentie_clara_de_cumparare\"><\/span>The demand is growing for those who are curious, but don\u2019t have a clear intention to buy\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>91% of Google users say they took action on a promoted product when they discovered new services, brands or products in their feed.&nbsp;<\/p>\n\n\n\n<p>We recommend that you connect with them using Discovery ads as they explore content on Google, watch videos on YouTube or look for seasonal offers in Gmail.&nbsp;<\/p>\n\n\n\n<p>Also, social networks such as Facebook, Instagram and Tik Tok play a very important part, considering the radical way in which buyers\u2019 perception on digital channels has changed lately, combining utility with inspiration more and more.\u00a0<\/p>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Atrage_noi_clienti\"><\/span>Attract new customers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When planning marketing campaigns for your online store, we recommend that you consider the conversion funnel. Imagine a funnel where at the top there is a large traffic volume brought to the website \u2013 users who perform an action or not \u2013 while the users you have already turned into customers are at the bottom of the funnel.\u00a0<\/p>\n\n\n\n<p>Each pay-per-click marketing channel can be successfully integrated into this conversion funnel, and brands can use the platforms functionality to attract quality traffic (people interested in the products and services).\u00a0<\/p>\n\n\n\n<p>You can find more info on the conversion funnel in\u00a0<a href=\"https:\/\/www.optimized.ro\/cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-sale-season-2020\/\">this article<\/a><\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vinde_celor_pregatiti_sa_cumpere\"><\/span>Sell to those who are ready to buy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Buyers expect to be able to buy a product as soon as they find it or they want to check if it\u2019s available in a nearby physical store. Globally, searches such as \u201cnearby\u201d have increased by more than 100% in the last year. We can observe a similar upward trend also in Romania:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/3.png\" alt=\"\" class=\"wp-image-1420\" width=\"650\" height=\"318\" srcset=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/3.png 768w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/3-300x147.png 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creeaza_o_experienta_de_cumparare_ireprosabila\"><\/span>Create a flawless shopping experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-link-color wp-elements-b28d0365c0a353e394752c49fbfddd7c\">An increase of just 0.1 in the website\u2019s loading speed can improve your conversion rate by 8%. To improve your website speed, we recommend a tool such as&nbsp;<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-gb\/feature\/testmysite\/\">Test My Site<\/a>&nbsp;.<\/p>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conecteaza-te_cu_cumparatorii_de_pe_mobil\"><\/span>Connect with mobile shoppers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-link-color wp-elements-85bd44423074d9552365dc300927b0f9\">Today, more than ever, people use mobile phones to meet their needs. According to Google, 53% of shoppers expect to be able to buy from any brand or company with a website or application using their mobile phone.<strong>.\u00a0<\/strong>With the help of Google\u00a0<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6247380\">App campaigns<\/a>\u00a0or\u00a0<a href=\"https:\/\/www.facebook.com\/business\/help\/2083260191704068?id=1646770532043319\">Facebook App Installs<\/a>\u00a0you can connect with your target audience, encouraging them to buy or install the app.\u00a0<\/p>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publica_produsele_gratuit_pe_Google\"><\/span>Publish your products for free on Google<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Using Google Shopping you can\u00a0<a href=\"https:\/\/services.google.com\/fh\/files\/misc\/beginner_guide_to_free_listings_on_the_shopping_tab.pdf\">list products<\/a>\u00a0for free and appear in the Search results. There is a feed where you can sync products on your website with the Merchant Center.<strong>\u00a0<\/strong><\/p>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Atrage_noi_clienti_si_cumparatori_dornici_de_oferte_cu_Smart_Shopping\"><\/span>Use Smart Shopping to bring new customers and buyers interested in offers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Marketers using Smart Shopping claim that they noticed a 30% increase in conversion value. The automatic bidding method for Smart Shopping campaigns uses the products feed to create and display various ads across multiple networks, including Google Search, Google Display, YouTube and Gmail.&nbsp;<\/p>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creste_traficul_offline_promovand_articole_din_magazin\"><\/span>Increase offline traffic by advertising in-store items<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Before going to the physical store, buyers check online the products and info regarding the business. It is recommended to update your business profile and to add information about the delivery, product availability and the possibility to buy it from the physical store.<\/p>\n\n\n\n<p class=\"has-foreground-color has-text-color has-link-color wp-elements-7037373eeacf309f537bba1ff558da64\"><a href=\"https:\/\/support.google.com\/google-ads\/answer\/9118422\">Local campaigns ads<\/a>&nbsp;is an effective method to bring people to the store by promoting your location to those who search in Google Maps, Search, YouTube or Google Display Network. This is also where you can highlight special offers and daily updates from the store.&nbsp;<\/p>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimizeaza_campaniile_cu_ajutorul_insight-urilor_si_masoara_performanta_omnichannel\"><\/span>Use insights to optimize campaigns and measure the omnichannel performance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-foreground-color has-text-color has-link-color wp-elements-070b3424a3426c8f666391f42e93ede6\"><a href=\"https:\/\/support.google.com\/google-ads\/answer\/9230124?hl=en-AU\">Performance Planner&nbsp;<\/a>can help you anticipate Google Search and Shopping campaigns so that you can optimize it for the arising opportunities.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fii_pregatit_sa_atragi_vanzari_pe_perioada_sarbatorilor\"><\/span>Be prepared to generate sales during the holidays<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Last year, many consumers chose to start their Christmas shopping earlier. Following the same trend, holiday shopping in 2021 will start earlier than ever. Here\u2019s how to prepare this year:<\/p>\n\n\n\n<p><strong>Be visible:&nbsp;<\/strong>Offer clear information on products and offers to inspire buyers from the moment they discover you.<\/p>\n\n\n\n<p><strong>Stand out from the crowd:&nbsp;<\/strong>In 2021, holidays will be based on personalization and an intuitive digital experience.&nbsp;<\/p>\n\n\n\n<p><strong>Start early:&nbsp;<\/strong>Prepare products and offers in advance for those who start searching early for the best deals.&nbsp;<\/p>\n\n\n\n<p><strong>Be flexible:&nbsp;<\/strong>Starting from in-app functionalities to delivery options variety, create a flawless shopping experience that will be beyond expectations.&nbsp;<\/p>\n\n\n\n<p><strong>Embrace the change:&nbsp;<\/strong>Be prepared for unpredictable changes involving automated tools.<\/p>\n\n\n\n<p class=\"has-foreground-color has-text-color has-link-color wp-elements-bfe86504f8d66f2b0d97424c3671896e\">We hope these insights will help you in planning your Q4 strategy.<a href=\"https:\/\/www.optimized.ro\/contact\/\">&nbsp;Don't hesitate to contact us&nbsp;<\/a>if you need help in drawing a strategy for your online shop and in increasing sales through pay-per-click channels.<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color\"><strong>About Optimized<\/strong><\/p>\n\n\n\n<p class=\" translation-block\">At Optimized we are specialized in e-commerce PPC campaigns  (<a href=\"https:\/\/www.optimized.ro\/ppc-marketing\/\" target=\"_self\">Google Ads<\/a>,  Facebook Ads, Instagram Ads, Pinterest Ads, YouTube Ads). Our portfolio includes online stores and our approach is based on clear performance objectives (CPA, ROAS, ROI). Our team consists of PPC specialists and certified Google trainers, as well as people with hands-on experience in e-commerce.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Preview articol:&nbsp;De\u0219i sezonul cump\u0103r\u0103turilor de s\u0103rb\u0103tori poate p\u0103rea departe pentru majoritatea, \u00een lumea marketingului este momentul oportun s\u0103 ne preg\u0103tim pentru o perioad\u0103 de v\u00e2rf \u00een retail, dinamic\u0103 \u0219i imprevizibil\u0103.&nbsp;\u00centruc\u00e2t 2020 a fost un an f\u0103r\u0103 precedent \u00een v\u00e2nz\u0103rile online, cu 1,1 trilioane de dolari (836 miliarde de euro) \u00een v\u00e2nz\u0103ri globale, \u00een cre\u0219tere cu [&hellip;]<\/p>","protected":false},"author":4,"featured_media":1429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopping-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - 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