{"id":1617,"date":"2022-12-08T10:20:24","date_gmt":"2022-12-08T10:20:24","guid":{"rendered":"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/?p=1617"},"modified":"2023-01-13T08:04:42","modified_gmt":"2023-01-13T08:04:42","slug":"cum-auditam-un-feed-google-shopping","status":"publish","type":"post","link":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-auditam-un-feed-google-shopping\/","title":{"rendered":"How to audit a Google Shopping feed"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_38 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-auditam-un-feed-google-shopping\/#1_Cum_eviti_suspendarea_contului_Merchant_Center\" title=\"How to prevent your Merchant Center account from being suspended\">How to prevent your Merchant Center account from being suspended<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-auditam-un-feed-google-shopping\/#2_Cum_cresti_numarul_de_produse_eligibile\" title=\"How do you increase the number of eligible products?\">How do you increase the number of eligible products?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-auditam-un-feed-google-shopping\/#Produse_respinse_din_cauza_pretului_sau_a_disponibilitatii\" title=\"Products rejected due to price or availability\">Products rejected due to price or availability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-auditam-un-feed-google-shopping\/#Imagini_invalide_sau_care_lipsesc\" title=\"Invalid or missing images\">Invalid or missing images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-auditam-un-feed-google-shopping\/#Paginile_de_produse_nu_pot_fi_accesate\" title=\"Product pages cannot be accessed\">Product pages cannot be accessed<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-auditam-un-feed-google-shopping\/#3_Cum_optimizezi_continutul_din_feed\" title=\"How to optimize the feed content\">How to optimize the feed content<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-auditam-un-feed-google-shopping\/#De_ce_este_titlul_produselor_relevant\" title=\"Why is the title of the product relevant\">Why is the title of the product relevant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-auditam-un-feed-google-shopping\/#De_ce_este_product_type_relevant\" title=\"Why is product_type relevant\">Why is product_type relevant<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-auditam-un-feed-google-shopping\/#Bonus\" title=\"Bonus:\">Bonus:<\/a><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp-block-group post-content-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-foreground-color has-text-color translation-block\"><strong>Article preview: In this article we will present the main methods used to audit a Shopping Ads feed and how to optimize it for better results of such campaigns for your online store.<\/strong><\/p>\n\n\n\n<p class=\"has-link-color wp-elements-08126dc85c973aa76897344fd79913fa translation-block\">Following the international trend, Shopping campaigns have become more and more widespread in Romania as well. According to <a href=\"https:\/\/www.searchenginejournal.com\/how-ecommerce-companies-can-do-more-with-less-shopping-ad-budget-in-2020\/361884\/\" target=\"_blank\" rel=\"noreferrer noopener\">specialized data<\/a>, more than 76% of paid search in online retail goes to Shopping Ads (Google Ads, Amazon, etc.). Considering that over 16% of the global retail budget goes to paid search, it is essential to audit and optimize these types of campaigns (starting from the product feed), which can generate 2-digit decreases in invested budgets.<\/p>\n\n\n\n<p>Google Shopping Ads campaigns are based on a product feed (uploaded to Merchant Center). and the more optimized it is, the higher the relevance of ads and the posibility to segment your campaigns (which is extremely important, especially for online stores with a wide range of products).&nbsp;<\/p>\n\n\n\n<p class=\" translation-block\">In today\u2019s article we will review some elements that we consider when <strong>auditing<\/strong> a Shopping feed for our customers.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"144\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-16.png\" alt=\"\" class=\"wp-image-1619\"\/><\/figure>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Cum_eviti_suspendarea_contului_Merchant_Center\"><\/span>How to prevent your Merchant Center account from being suspended<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-link-color wp-elements-60fb0e785284495a74dd0c0bddb3ae5d translation-block\">To ensure that users have a positive shopping experience, Google has a strict policy regarding the content of the product feed. If the products in the feed violate these rules (incorrect prices, out-of-date availability, non-compliant images etc.), the products are marked, and if the situation is not fixed within 28 days, Merchant Center will become more aggressive in marking products that violate these aspects. If you are dealing with a suspended account, you can contact the support team <a href=\"https:\/\/support.google.com\/merchants\/contact\/suspended?visit_id=1-636282177314189616-1011932631&amp;rd=1#contact=1&amp;ts=6081780\" target=\"_self\">here<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"172\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-17.png\" alt=\"\" class=\"wp-image-1620\"\/><\/figure>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Cum_cresti_numarul_de_produse_eligibile\"><\/span>How do you increase the number of eligible products?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Produse_respinse_din_cauza_pretului_sau_a_disponibilitatii\"><\/span>Products rejected due to price or availability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>These discrepancies lead to low conversion rates and an unpleasant user experience.&nbsp;<\/p>\n\n\n\n<p class=\"has-link-color wp-elements-7171e313d7359892d3bd944630c9fa1b translation-block\"><strong>Recommendations<\/strong>: You can submit products to the Merchant Center via the <a href=\"https:\/\/developers.google.com\/shopping-content\/guides\/quickstart?csw=1\" target=\"_self\">API<\/a>\u00a0 #or use a product feed with an update rule several times a day to enable <strong>Automatic Item Updates<\/strong>, the way Google can update product listings in ads using <a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/merchants\/answer\/6069143\" target=\"_blank\">the language markup for structured data<\/a> that you find on your site.<\/p>\n\n\n\n<p class=\"has-link-color wp-elements-9220242b10cef3abf274ce05eb7e3636\">For example, if the most recent data feed includes an item that costs RON 4, but the product landing page shows a price of RON 3, the item will be updated to RON 3 in the ad.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-18.png\" alt=\"\" class=\"wp-image-1621\" width=\"300\" height=\"155\"\/><\/figure>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Imagini_invalide_sau_care_lipsesc\"><\/span>Invalid or missing images<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ask producers or suppliers for good quality images as much as possible and make sure the image links are valid before uploading it to the feed. If you still receive notifications even though the image link is valid, you may change the image URL which will cause a recrawl, the product being approved after that.<\/p>\n\n\n\n<p>You can find some recommendations here:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-19.png\" alt=\"\" class=\"wp-image-1622\"\/><\/figure>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paginile_de_produse_nu_pot_fi_accesate\"><\/span>Product pages cannot be accessed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"77\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-20.png\" alt=\"\" class=\"wp-image-1623\"\/><\/figure>\n\n\n\n<p>Product pages must be accessed by users and Google crawlers. Errors that may occur:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Page not found (404): The page is not found on the server<\/li>\n\n\n\n<li>Could not connect \/ HTTP 5xx response: when the Google crawler tried to access the landing page, the server was unavailable (e.g. the website was under maintenance)<\/li>\n\n\n\n<li>Hostname not resolvable: could not resolve hostname. DNS configuration must be done correctly.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-link-color wp-elements-e1de5fc905c53b250b212d57ef99e3e9\">The URL in the \u201clink\u201d attribute must start with \u201chttp:\/\/\u201d or \u201chttps:\/\/\u201d and use the domain name you confirmed when you created your Merchant Center account or on the Site Confirmation tab from your Merchant Center account. All used symbols must be replaced by URL-encoded entities, such as comma =% 2C. You can test the current configuration with the&nbsp;<a href=\"https:\/\/support.google.com\/webmasters\/answer\/9073702?visit_id=637272317716756915-2905183547&amp;rd=2\" target=\"_blank\" rel=\"noreferrer noopener\">Search console instruments.<\/a>Don\u2019t forget to select Smartphone as the download type.<\/p>\n\n\n\n<p class=\"has-link-color wp-elements-844bd52fd13b9643a5633b606a805d0e translation-block\">If you\u2019ve fixed these issues and updated your articles with a new feed upload or through Content API, the errors you see here will normally disappear in a few days. If you want to speed up the process, you can <a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/webmasters\/answer\/48620\" target=\"_blank\">increase the access rate with Google crawl<\/a>.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Cum_optimizezi_continutul_din_feed\"><\/span>How to optimize the feed content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"De_ce_este_titlul_produselor_relevant\"><\/span>Why is the title of the product relevant<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The title of the products in the feed is relevant for the following two reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It is used by Google to match searches in Search (so the better it is optimized, the more visible you will be in various searches in direct connection with the product).<\/li>\n\n\n\n<li>It is displayed in the ad so it impacts click and conversion rates.<\/li>\n<\/ul>\n\n\n\n<p>Avoid vague product titles, include relevant attributes such as brand, color, material, size, and make sure the most important elements are displayed in the first 70 characters or less (as far as the ad shows).<\/p>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"De_ce_este_product_type_relevant\"><\/span>Why is product_type relevant<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The type of products in the feed is relevant for the following two reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It is used by Google to better understand what you\u2019re selling and to help you display the product to users.<\/li>\n\n\n\n<li>It is useful in structuring campaigns.<\/li>\n<\/ul>\n\n\n\n<p>However, pay attention to the strict editing rules and do not use spamming techniques! \ud83d\ude42<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"130\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-21.png\" alt=\"\" class=\"wp-image-1624\"\/><\/figure>\n\n\n\n<p>Here\u2019s how you can optimize your product title for each retail vertical:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-22.png\" alt=\"\" class=\"wp-image-1625\"\/><\/figure>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bonus\"><\/span>Bonus:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Activate the Market Insights module to see data on top best sellers and how competitive you are in terms of pricing.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"164\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-23.png\" alt=\"\" class=\"wp-image-1626\"\/><\/figure>\n\n\n\n<p><strong>Do you need a Merchant Center account audit or help with managing Shopping Ads campaigns? Contact us and we can help you.<\/strong><\/p>\n\n\n\n<p class=\"has-primary-color has-text-color\"><strong>About Optimized<\/strong><\/p>\n\n\n\n<p>At Optimized we are specialized in e-commerce PPC campaigns (Google Ads, Facebook Ads, Instagram Ads, Pinterest Ads, YouTube Ads). Our portfolio includes online stores and our approach is based on clear performance objectives (CPA, ROAS, ROI). Our team consists of PPC specialists and certified Google trainers, as well as people with hands-on experience in e-commerce.<\/p>\n\n\n\n<p>Our strategies are not generic, but strictly applied to e-commerce. We work with stores that want to profitably scale PPC campaigns, with clear objectives, aware that marketing is an investment.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Preview articol:&nbsp;\u00cen acest articol \u00ee\u021bi vom prezenta principalele modalit\u0103\u021bi prin care realiz\u0103m auditul unui feed Shopping Ads \u0219i cum \u00eel po\u021bi optimiza pentru rezultate mai bune ale campaniilor de acest tip pentru magazinul t\u0103u online. Urm\u00e2nd trendul interna\u021bional, campaniile de tip Shopping au prins o amploare din ce \u00een ce mai mare \u0219i \u00een Rom\u00e2nia.&nbsp;Publica\u021biile [&hellip;]<\/p>","protected":false},"author":4,"featured_media":1618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopping-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cum audit\u0103m un feed Google Shopping - Bunnyshell Wordpress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-auditam-un-feed-google-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum audit\u0103m un feed Google Shopping - Bunnyshell Wordpress\" \/>\n<meta property=\"og:description\" content=\"Preview articol:&nbsp;\u00cen acest articol \u00ee\u021bi vom prezenta principalele modalit\u0103\u021bi prin care realiz\u0103m auditul unui feed Shopping Ads \u0219i cum \u00eel po\u021bi optimiza pentru rezultate mai bune ale campaniilor de acest tip pentru magazinul t\u0103u online. 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