{"id":1636,"date":"2022-12-08T10:38:24","date_gmt":"2022-12-08T10:38:24","guid":{"rendered":"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/?p=1636"},"modified":"2023-01-13T08:04:29","modified_gmt":"2023-01-13T08:04:29","slug":"ce-s-a-intamplat-in-ppc-in-2019-si-care-sunt-tendintele-in-2020","status":"publish","type":"post","link":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ce-s-a-intamplat-in-ppc-in-2019-si-care-sunt-tendintele-in-2020\/","title":{"rendered":"PPC 2019 in review. What are the trends for 2020?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_38 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ce-s-a-intamplat-in-ppc-in-2019-si-care-sunt-tendintele-in-2020\/#Ce_s-a_intamplat_in_2019\" title=\"What happened in 2019?\">What happened in 2019?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ce-s-a-intamplat-in-ppc-in-2019-si-care-sunt-tendintele-in-2020\/#Iata_cateva_statistici_de_care_sa_tii_cont_in_2020\" title=\"Here\u2019s some statistics to consider in 2020:\">Here\u2019s some statistics to consider in 2020:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ce-s-a-intamplat-in-ppc-in-2019-si-care-sunt-tendintele-in-2020\/#Trend-uri_pe_care_nu_le_poti_ignora_in_2020\" title=\"Trends you cannot ignore in 2020:\">Trends you cannot ignore in 2020:<\/a><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp-block-group post-content-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Article preview: Because we all know how important it is to create a strategy in digital marketing, we figured it will be useful to discuss some of the things that outlined 2019, as well as the trends for the new year, that will help you craft your 2020 vision statement even better.&nbsp;<\/strong><\/p>\n\n\n\n<p>Because the digital marketing world is continuously changing, especially when it comes to e-commerce, we have prepared for you some resources to keep in mind if you are thinking about improving your strategy for next year.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ce_s-a_intamplat_in_2019\"><\/span>What happened in 2019?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The study conducted by Kantar and Google in Romania at the end of 2019 shows that 82% of shoppers discover online the products they end up buying, and 55% of these shoppers use their mobile phones for research. In categories such as toys &amp; fashion, the preference for shopping is still exclusively offline. <\/p>\n\n\n\n<p>For these categories, the omnichannel approach and physical presence are necessary to a greater extent than for other categories such as electronics or home &amp; garden, where the purchase is made online.<\/p>\n\n\n\n<p>Although exclusive online shopping depends on the market, e-commerce has become more and more an option for many product categories. The main reason why 46% of users buy online is home delivery.&nbsp;<\/p>\n\n\n\n<p>In 2019, Search was the main product discovery channel, followed by the retailer\u2019s website, videos, social media, and price comparison engines. In the same study it was found that 66% of users who access the retailer\u2019s website abandon the purchasing process because of the poor page speed.&nbsp;<\/p>\n\n\n\n<p class=\"has-link-color wp-elements-1a4aa628651eb829c5bec7d4462674f8 translation-block\">On the same idea, at the end of May this year, Google came up with a concept that highlights the mobile experience (through mobile first indexing), prioritizing all websites with a mobile version that offer a fast experience and are easy to use. <strong><a href=\"https:\/\/www.targetweb.ro\/care-au-fost-update-urile-google-importante-din-2019-strategii-si-sfaturi-pentru-2020\/\" target=\"_self\">Here<\/a><\/strong> you can read more about the updates made by Google in 2019.<\/p>\n\n\n\n<p class=\"has-link-color wp-elements-6ef09574ccef86d9d32de7641ab4081e translation-block\">Speaking of the biggest changes made this year, the tool to expand audiences was introduced during Google Marketing Live 2019. This tool allows the development of display campaigns by addressing new perspectives that behave similarly to the target audience, without the need for a similar budget. <strong><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/12\/09\/biggest-google-ads-updates?fbclid=IwAR23NT2Pvy3t_UIx09zpgHXx9QuFrtLr8Qz3YbgtYkf_eUm7KgGsNmVx13g\" target=\"_self\">Here<\/a><\/strong> you can find useful information regarding the main Google Ads updates for 2019.<\/p>\n\n\n\n<p class=\"has-link-color wp-elements-86d6efb1e8d4e34c3bf554ec78da20f4 translation-block\">Facebook Ads also went through some changes you should consider when managing your campaigns. For example, the Multiple Text feature was introduced this year, valid only for Traffic, Apps and Conversion campaigns, where it can only be used single image or single video. <strong><a href=\"https:\/\/www.jonloomer.com\/2019\/12\/09\/facebook-ads-multiple-text-options\/?nabe=4920078188150784:0,5055072399261696:0,5103021414154240:1,5250105387778048:1,6068449363886080:0,6213301061812224:1\" target=\"_self\">Here<\/a><\/strong>\u2019s how you can use it.<\/p>\n\n\n\n<p class=\"has-link-color wp-elements-f614f8bd6642dbd544f850a57b2c4e16\">Also, the Pinterest Ads platform introduced in Romania in the autumn has a special impact on the industry, as implementing campaigns on this platform will become more and more common in the coming years. Due to the&nbsp;<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/05\/04\/pinterest-ads\"><strong>87% of users who purchase based on the pins they see on the platform<\/strong><\/a>the importance of this tool in e-commerce cannot be denied.&nbsp;<\/p>\n\n\n\n<p>As a whole, e-commerce will see an increasing development thanks to the European Commission\u2019s objective: trying to pursue its digital single market strategy, that aims to create an environment where online shopping is made as easy and safe as possible, regardless of the borders.&nbsp;<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Iata_cateva_statistici_de_care_sa_tii_cont_in_2020\"><\/span>Here\u2019s some statistics to consider in 2020:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The number of online shoppers will increase to 2.1 billion globally by 2021. Therefore, if your strategy involves bringing more online customers, there will be potential, even internationally.<\/li>\n\n\n\n<li>Currently, e-commerce is influencing up to 56% of offline shopping. Hence the relevance of e-commerce platforms, which play a vital role in meeting consumer needs. It is unlikely for your business to grow if you don\u2019t consider the constant evolution of these platforms and the role they play.<\/li>\n\n\n\n<li>Mobile phone online payments will become more and more common, ending up as the new normal by 2024.<\/li>\n\n\n\n<li>22% of millennials prefer to shop using their mobile phones, although 50% of them prefer to go and spend time in physical stores.<\/li>\n\n\n\n<li>The increase in buying fast-moving consumer goods (FMCG) online will continue next year. This increase was noticed started with 2017, and in 2018 the percentage of those who buy such goods online reached 26%.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-link-color wp-elements-0b7cff31225206efc8d6be177b859be3 translation-block\">You can check <strong><a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/ecommerce-statistics\/#gref\" target=\"_self\">here<\/a><\/strong> more 2020 e-commerce statistics.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trend-uri_pe_care_nu_le_poti_ignora_in_2020\"><\/span>Trends you cannot ignore in 2020:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\" translation-block\">Using <strong>artificial intelligence<\/strong> to communicate with clients, to recommend products, to create content, to personalize e-mails and for ecommerce transactions.<\/li>\n\n\n\n<li class=\" translation-block\"><strong>Programmatic Advertising<\/strong> \u2013 meaning the automation of ads to target more specific audiences. This advertising model is much more efficient and faster, meaning higher conversions and lower acquisition costs for Chatbots customers.<\/li>\n\n\n\n<li><strong>Chatbots<\/strong><\/li>\n\n\n\n<li class=\" translation-block\"><strong>Conversational Marketing<\/strong> plays an important role, as 82% of users expect an immediate response.<\/li>\n\n\n\n<li class=\" translation-block\"><strong>Video marketing<\/strong> (<a href=\"https:\/\/www.socialmediatoday.com\/news\/7-video-trends-that-will-dominate-in-2019-and-beyond-infographic\/555092\/?fbclid=IwAR0lVdJaNyt2uHTaUEehcGRXD921uG8kRv0GA_DmidUoAt1JhzRjhO82SAo\" target=\"_self\">this<\/a> is what you should consider when using video marketing).<\/li>\n\n\n\n<li><strong>Voice Search &amp; Smart Speaker<\/strong><\/li>\n\n\n\n<li><strong>Social Media Stories<\/strong><\/li>\n\n\n\n<li><strong>Social Commerce &amp; Shoppable Posts<\/strong><\/li>\n\n\n\n<li class=\" translation-block\"><strong>Interactive Content<\/strong> (quizzes, augmented reality posts, 360-degree videos)<\/li>\n\n\n\n<li><strong>Omnichannel Marketing.<\/strong>\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\" translation-block\">You can check <strong><a href=\"https:\/\/www.singlegrain.com\/digital-marketing\/digital-marketing-trends-2020\/\" target=\"_self\">here<\/a><\/strong> the complete list of the 42 digital marketing trends for 2020.<\/p>\n\n\n\n<p>In conclusion, we end this year with a positive vibe, confident that you can adapt your business needs to next year\u2019s trends \u2013 a process we would be more than willing to assist. Don\u2019t hesitate to reach out!<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color\"><strong>About Optimized<\/strong><\/p>\n\n\n\n<p>At Optimized we are specialized in e-commerce PPC campaigns (Google Ads and Facebook Ads). Unlike other local agencies, our portfolio only includes online stores and our approach is based on clear performance objectives (CPA, ROAS. ROI). Our team consists of PPC specialists and certified Google trainers, as well as people with hands-on experience in e-commerce.<\/p>\n\n\n\n<p>Our strategies are not generic, but strictly applied to e-commerce. We work with stores that want to profitably scale PPC campaigns, with clear objectives, aware that marketing is an investment.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Preview articol:&nbsp;Pentru c\u0103 \u0219tim cu to\u021bii c\u00e2t de important\u0103 este crearea unei strategii \u00een marketing-ul digital ast\u0103zi ne-am g\u00e2ndit s\u0103 \u00ee\u021bi prezent\u0103m c\u00e2teva dintre lucrurile care au caracterizat anul 2019 \u0219i tendin\u021bele noului an care te vor ajuta s\u0103 \u00ee\u021bi conturezi \u0219i mai bine viziunea \u00een 2020.&nbsp; Pentru c\u0103 lumea marketing-ului digital este \u00een continu\u0103 [&hellip;]<\/p>","protected":false},"author":4,"featured_media":1638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopping-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ce s-a \u00eent\u00e2mplat \u00een PPC \u00een 2019 \u0219i care sunt tendin\u021bele \u00een 2020? - Bunnyshell Wordpress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ce-s-a-intamplat-in-ppc-in-2019-si-care-sunt-tendintele-in-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ce s-a \u00eent\u00e2mplat \u00een PPC \u00een 2019 \u0219i care sunt tendin\u021bele \u00een 2020? - Bunnyshell Wordpress\" \/>\n<meta property=\"og:description\" content=\"Preview articol:&nbsp;Pentru c\u0103 \u0219tim cu to\u021bii c\u00e2t de important\u0103 este crearea unei strategii \u00een marketing-ul digital ast\u0103zi ne-am g\u00e2ndit s\u0103 \u00ee\u021bi prezent\u0103m c\u00e2teva dintre lucrurile care au caracterizat anul 2019 \u0219i tendin\u021bele noului an care te vor ajuta s\u0103 \u00ee\u021bi conturezi \u0219i mai bine viziunea \u00een 2020.&nbsp; Pentru c\u0103 lumea marketing-ului digital este \u00een continu\u0103 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ce-s-a-intamplat-in-ppc-in-2019-si-care-sunt-tendintele-in-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Bunnyshell Wordpress\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-08T10:38:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-13T08:04:29+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/OPT_Covers-768x384-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"St\u0103nescu M\u0103d\u0103lina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"St\u0103nescu M\u0103d\u0103lina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ce-s-a-intamplat-in-ppc-in-2019-si-care-sunt-tendintele-in-2020\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ce-s-a-intamplat-in-ppc-in-2019-si-care-sunt-tendintele-in-2020\/\"},\"author\":{\"name\":\"St\u0103nescu M\u0103d\u0103lina\",\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#\/schema\/person\/15cd0ec0151b3b583cf8bcd8d2c456a8\"},\"headline\":\"Ce s-a \u00eent\u00e2mplat \u00een PPC \u00een 2019 \u0219i care sunt tendin\u021bele \u00een 2020?\",\"datePublished\":\"2022-12-08T10:38:24+00:00\",\"dateModified\":\"2023-01-13T08:04:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ce-s-a-intamplat-in-ppc-in-2019-si-care-sunt-tendintele-in-2020\/\"},\"wordCount\":1157,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#organization\"},\"articleSection\":[\"Shopping Ads\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ce-s-a-intamplat-in-ppc-in-2019-si-care-sunt-tendintele-in-2020\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ce-s-a-intamplat-in-ppc-in-2019-si-care-sunt-tendintele-in-2020\/\",\"url\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ce-s-a-intamplat-in-ppc-in-2019-si-care-sunt-tendintele-in-2020\/\",\"name\":\"Ce s-a \u00eent\u00e2mplat \u00een PPC \u00een 2019 \u0219i care sunt tendin\u021bele \u00een 2020? - Bunnyshell Wordpress\",\"isPartOf\":{\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#website\"},\"datePublished\":\"2022-12-08T10:38:24+00:00\",\"dateModified\":\"2023-01-13T08:04:29+00:00\",\"breadcrumb\":{\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ce-s-a-intamplat-in-ppc-in-2019-si-care-sunt-tendintele-in-2020\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ce-s-a-intamplat-in-ppc-in-2019-si-care-sunt-tendintele-in-2020\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ce-s-a-intamplat-in-ppc-in-2019-si-care-sunt-tendintele-in-2020\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ce s-a \u00eent\u00e2mplat \u00een PPC \u00een 2019 \u0219i care sunt tendin\u021bele \u00een 2020?\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#website\",\"url\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/\",\"name\":\"Bunnyshell Wordpress\",\"description\":\"Just another WordPress site\",\"publisher\":{\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#organization\",\"name\":\"Bunnyshell Wordpress\",\"url\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/09\/logo-editat-1.png\",\"contentUrl\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/09\/logo-editat-1.png\",\"width\":147,\"height\":32,\"caption\":\"Bunnyshell Wordpress\"},\"image\":{\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#\/schema\/person\/15cd0ec0151b3b583cf8bcd8d2c456a8\",\"name\":\"St\u0103nescu M\u0103d\u0103lina\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0a2ee50702268be9f3a3b3444dcfdfc70ac25939b75ba02c496f6988a51e5ade?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0a2ee50702268be9f3a3b3444dcfdfc70ac25939b75ba02c496f6988a51e5ade?s=96&d=mm&r=g\",\"caption\":\"St\u0103nescu M\u0103d\u0103lina\"},\"url\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/author\/madalina\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ce s-a \u00eent\u00e2mplat \u00een PPC \u00een 2019 \u0219i care sunt tendin\u021bele \u00een 2020? - Bunnyshell Wordpress","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ce-s-a-intamplat-in-ppc-in-2019-si-care-sunt-tendintele-in-2020\/","og_locale":"en_US","og_type":"article","og_title":"Ce s-a \u00eent\u00e2mplat \u00een PPC \u00een 2019 \u0219i care sunt tendin\u021bele \u00een 2020? - Bunnyshell Wordpress","og_description":"Preview articol:&nbsp;Pentru c\u0103 \u0219tim cu to\u021bii c\u00e2t de important\u0103 este crearea unei strategii \u00een marketing-ul digital ast\u0103zi ne-am g\u00e2ndit s\u0103 \u00ee\u021bi prezent\u0103m c\u00e2teva dintre lucrurile care au caracterizat anul 2019 \u0219i tendin\u021bele noului an care te vor ajuta s\u0103 \u00ee\u021bi conturezi \u0219i mai bine viziunea \u00een 2020.&nbsp; Pentru c\u0103 lumea marketing-ului digital este \u00een continu\u0103 [&hellip;]","og_url":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ce-s-a-intamplat-in-ppc-in-2019-si-care-sunt-tendintele-in-2020\/","og_site_name":"Bunnyshell Wordpress","article_published_time":"2022-12-08T10:38:24+00:00","article_modified_time":"2023-01-13T08:04:29+00:00","og_image":[{"width":768,"height":384,"url":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/OPT_Covers-768x384-1.jpg","type":"image\/jpeg"}],"author":"St\u0103nescu M\u0103d\u0103lina","twitter_card":"summary_large_image","twitter_misc":{"Written by":"St\u0103nescu M\u0103d\u0103lina","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ce-s-a-intamplat-in-ppc-in-2019-si-care-sunt-tendintele-in-2020\/#article","isPartOf":{"@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ce-s-a-intamplat-in-ppc-in-2019-si-care-sunt-tendintele-in-2020\/"},"author":{"name":"St\u0103nescu M\u0103d\u0103lina","@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#\/schema\/person\/15cd0ec0151b3b583cf8bcd8d2c456a8"},"headline":"Ce s-a \u00eent\u00e2mplat \u00een PPC \u00een 2019 \u0219i care sunt tendin\u021bele \u00een 2020?","datePublished":"2022-12-08T10:38:24+00:00","dateModified":"2023-01-13T08:04:29+00:00","mainEntityOfPage":{"@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ce-s-a-intamplat-in-ppc-in-2019-si-care-sunt-tendintele-in-2020\/"},"wordCount":1157,"commentCount":0,"publisher":{"@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#organization"},"articleSection":["Shopping Ads"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ce-s-a-intamplat-in-ppc-in-2019-si-care-sunt-tendintele-in-2020\/#respond"]}]},{"@type":"WebPage","@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ce-s-a-intamplat-in-ppc-in-2019-si-care-sunt-tendintele-in-2020\/","url":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ce-s-a-intamplat-in-ppc-in-2019-si-care-sunt-tendintele-in-2020\/","name":"Ce s-a \u00eent\u00e2mplat \u00een PPC \u00een 2019 \u0219i care sunt tendin\u021bele \u00een 2020? - Bunnyshell Wordpress","isPartOf":{"@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#website"},"datePublished":"2022-12-08T10:38:24+00:00","dateModified":"2023-01-13T08:04:29+00:00","breadcrumb":{"@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ce-s-a-intamplat-in-ppc-in-2019-si-care-sunt-tendintele-in-2020\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ce-s-a-intamplat-in-ppc-in-2019-si-care-sunt-tendintele-in-2020\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ce-s-a-intamplat-in-ppc-in-2019-si-care-sunt-tendintele-in-2020\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/"},{"@type":"ListItem","position":2,"name":"Ce s-a \u00eent\u00e2mplat \u00een PPC \u00een 2019 \u0219i care sunt tendin\u021bele \u00een 2020?"}]},{"@type":"WebSite","@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#website","url":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/","name":"Bunnyshell Wordpress","description":"Just another WordPress site","publisher":{"@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#organization","name":"Bunnyshell Wordpress","url":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#\/schema\/logo\/image\/","url":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/09\/logo-editat-1.png","contentUrl":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/09\/logo-editat-1.png","width":147,"height":32,"caption":"Bunnyshell Wordpress"},"image":{"@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#\/schema\/person\/15cd0ec0151b3b583cf8bcd8d2c456a8","name":"St\u0103nescu M\u0103d\u0103lina","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0a2ee50702268be9f3a3b3444dcfdfc70ac25939b75ba02c496f6988a51e5ade?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0a2ee50702268be9f3a3b3444dcfdfc70ac25939b75ba02c496f6988a51e5ade?s=96&d=mm&r=g","caption":"St\u0103nescu M\u0103d\u0103lina"},"url":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/author\/madalina\/"}]}},"_links":{"self":[{"href":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/wp-json\/wp\/v2\/posts\/1636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/wp-json\/wp\/v2\/comments?post=1636"}],"version-history":[{"count":5,"href":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/wp-json\/wp\/v2\/posts\/1636\/revisions"}],"predecessor-version":[{"id":2484,"href":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/wp-json\/wp\/v2\/posts\/1636\/revisions\/2484"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/wp-json\/wp\/v2\/media\/1638"}],"wp:attachment":[{"href":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/wp-json\/wp\/v2\/media?parent=1636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/wp-json\/wp\/v2\/categories?post=1636"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/wp-json\/wp\/v2\/tags?post=1636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}