{"id":1640,"date":"2022-12-08T10:47:25","date_gmt":"2022-12-08T10:47:25","guid":{"rendered":"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/?p=1640"},"modified":"2023-01-13T08:04:24","modified_gmt":"2023-01-13T08:04:24","slug":"pinterest-ads-cum-setam-prima-campanie","status":"publish","type":"post","link":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/pinterest-ads-cum-setam-prima-campanie\/","title":{"rendered":"Pinterest Ads: How to set up your first campaign"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_38 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/pinterest-ads-cum-setam-prima-campanie\/#De_ce_Pinterest_Ads\" title=\"Why Pinterest Ads?\">Why Pinterest Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/pinterest-ads-cum-setam-prima-campanie\/#Care_sunt_beneficiile_publicitatii_prin_Pinterest_Ads\" title=\"What are the benefits of advertising with Pinterest Ads?\">What are the benefits of advertising with Pinterest Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/pinterest-ads-cum-setam-prima-campanie\/#Cum_se_seteaza_o_campanie_in_Pinterest_Ads\" title=\"How to set up a campaign on Pinterest Ads?\">How to set up a campaign on Pinterest Ads?<\/a><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp-block-group post-content-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Article preview: In this article we will show you the benefits of Pinterest Ads (recently launched in Romania) in consolidating your brand and increasing sales. We will also guide you step by step in setting up your first campaign.&nbsp;<\/strong><\/p>\n\n\n\n<p>As we have accustomed you so far, we will bring to the forefront the e-commerce activity (a segment that our agency specializes in). With the help of Pinterest Ads, you can communicate your brand's story by using innovative formats, attract users to your profile, direct them to your products, and measure the impact of your advertisements on your business. <\/p>\n\n\n\n<p>Advertising on this platform became available in Romania less than 3 months ago and since then we have begun to use it for some of our clients. In this article, we will briefly outline the steps for creating a campaign and will return with more advanced insights after a period of testing and experimenting.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"De_ce_Pinterest_Ads\"><\/span>Why Pinterest Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pinterest is the place where users are looking for ideas, images, and stories that inspire them and give them confidence, through the way products are presented by those who expose them. They use this environment as a shopping catalog, so the platform is the right place where brands can creatively display their products as pins that they can organize as groups of advertisements set in accordance with business objectives.&nbsp;<\/p>\n\n\n\n<p class=\"has-link-color wp-elements-334d466559c2e317111d64270715aec6\">Online stores that promote themselves through this method can register more followers on their account, ultimately turning them into loyal customers of the brand. This works due to the popularity of this platform.&nbsp;<strong>Did you know that&nbsp;<a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.wordstream.com\/blog\/ws\/2017\/05\/04\/pinterest-ads&amp;sa=D&amp;ust=1575464408679000&amp;usg=AFQjCNE8XQDBk-_AlhSyaRDWrY-Anx_Xdg\">87% of those who use Pinterest have made purchases<\/a>&nbsp;based on the pins they have seen from brands?&nbsp;<\/strong>Furthermore, the platform has seen a significant increase of 51 million monthly users at the beginning of 2019 and is continuously growing (of which approximately&nbsp;<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/05\/04\/pinterest-ads\">90% are female<\/a>).<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Care_sunt_beneficiile_publicitatii_prin_Pinterest_Ads\"><\/span>What are the benefits of advertising with Pinterest Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Users feel more motivated to buy because they find products that best suit them in a certain context<\/li>\n\n\n\n<li>You have access to a wider market segment<\/li>\n\n\n\n<li>There is a chance for exposure of the promoted products on the global market<\/li>\n\n\n\n<li>It is an ideal method for e-commerce promotion<\/li>\n\n\n\n<li>A complete funnel can be approached for conversions<\/li>\n<\/ul>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cum_se_seteaza_o_campanie_in_Pinterest_Ads\"><\/span>How to set up a campaign on Pinterest Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Step 1:<\/strong>&nbsp;The first thing you need to do when thinking of running campaigns on Pinterest Ads is to have a strategy outlined based on the purchase funnel. Afterwards, you can include this type of promotion in the mix of channels through which you want to reach your target audience.&nbsp;<\/p>\n\n\n\n<p>When you want to set up a campaign in Pinterest Ads to start running ads, you need to have a business account. You can register with one or even turn your personal account into a business account. The main advantage of a business account is that you can easily access statistics and data that give you the opportunity to analyze your account activity in detail.<\/p>\n\n\n\n<p>Unlike Facebook Ads, to run advertising campaigns in Pinterest Ads you must have pins (posts) in your Pinterest account. You can post images and videos, but to launch advertising campaigns, a single image must be 1000\u00d71500 px. Find more creative best practices&nbsp;<a href=\"https:\/\/business.pinterest.com\/en\/Pinterest-product-specs\">here.<\/a><\/p>\n\n\n\n<p class=\"has-link-color wp-elements-b41ddd041c36a882ba1bfea8947252e4\"><a href=\"https:\/\/business.pinterest.com\/en\/pinterest-ad-formats\">Formats<\/a>&nbsp;in which the ads are visible on this platform are&nbsp;<strong>pins promoted as an image:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"189\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-26.png\" alt=\"\" class=\"wp-image-1641\"\/><\/figure>\n\n\n\n<p><strong>Video pins:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"187\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-27.png\" alt=\"\" class=\"wp-image-1642\"\/><\/figure>\n\n\n\n<p class=\"has-link-color wp-elements-3c35b19a35a0f9bc36b896c37f618868\"><strong>Step 2:<\/strong>&nbsp;Starting promotion on Pinterest Ads involves implementing tracking tags for your website. This way, you can track activity and measure results (impressions, clicks, saves, conversions, etc.). You can see detailed information about your audience and measure the profitability of expenses for optimizing ROAS based on your business objectives.&nbsp;<strong>Find&nbsp;<\/strong><a href=\"https:\/\/help.pinterest.com\/ro\/business\/article\/set-up-the-pinterest-tag\"><strong>here<\/strong><\/a><strong>&nbsp;more information on how to set up the Pinterest tag.<\/strong><\/p>\n\n\n\n<p><strong>Step 3:&nbsp;<\/strong>Once the setup is ready, the next step is to<strong>&nbsp;create the campaign -&nbsp;<\/strong>Start by choosing the campaign objective that is closely related to the business objective, then name it and set a budget.<\/p>\n\n\n\n<p class=\"has-link-color wp-elements-a28e201e88c65386d9ae91dc60bad87c\">For example, this is how we have set up a traffic campaign for the online store&nbsp;<a href=\"https:\/\/www.muranos.ro\/\">muranos.ro<\/a>:<\/p>\n\n\n\n<p>Setting the objective and naming the campaign:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"140\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-28.png\" alt=\"\" class=\"wp-image-1643\"\/><\/figure>\n\n\n\n<p>The structure of the account in Pinterest Ads is similar to Google Ads and Facebook Ads. Therefore, the<strong>&nbsp;next step<\/strong>&nbsp;is to form the<em>&nbsp;ad groups&nbsp;<\/em>in which the desired ad will be included and the audience that will see the promoted pin.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"67\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-29.png\" alt=\"\" class=\"wp-image-1644\"\/><\/figure>\n\n\n\n<p>The audience will be chosen based on your conversion funnel (with addressing a new audience or remarketing).<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"130\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-30.png\" alt=\"\" class=\"wp-image-1645\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"135\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-31.png\" alt=\"\" class=\"wp-image-1646\"\/><\/figure>\n\n\n\n<p>On the other hand, the public that will see the promoted pin can also be established based on the interests that you will select to target that segment that is interested in your product. You can only select those interests that you consider relevant to your business.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"159\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-32.png\" alt=\"\" class=\"wp-image-1647\"\/><\/figure>\n\n\n\n<p><strong>Step 4: <\/strong>The next step is to establish a minimum of 25 relevant keywords for the pin we want to promote. Then, demographic characteristics (such as age and gender) are set according to the targeted audience. As in the case of Google Search campaigns, you can set exact words, phrases, or add negative keywords.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"217\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-33.png\" alt=\"\" class=\"wp-image-1648\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"222\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-34.png\" alt=\"\" class=\"wp-image-1649\"\/><\/figure>\n\n\n\n<p>Next, you can choose where you want your ad to be displayed. In the search network or in their feed.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"105\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-35.png\" alt=\"\" class=\"wp-image-1650\"\/><\/figure>\n\n\n\n<p><strong>Step 5:&nbsp;<\/strong>In the Budget &amp; Schedule step, you can set the start and end date for your campaign to run.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"123\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-36.png\" alt=\"\" class=\"wp-image-1651\"\/><\/figure>\n\n\n\n<p>We continue with the settings, and we choose the maximum CPC for our ad.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"114\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-37.png\" alt=\"\" class=\"wp-image-1652\"\/><\/figure>\n\n\n\n<p><strong>Step 6:&nbsp;<\/strong>The final step is choosing the pin that you want to promote.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"183\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-38.png\" alt=\"\" class=\"wp-image-1653\"\/><\/figure>\n\n\n\n<p>You can choose multiple pins to add to your ad group.&nbsp;<em>ad groups&nbsp;<\/em>t\u0103u<em>.<\/em><\/p>\n\n\n\n<p>In the end, your ad will look like this:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"159\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-39.png\" alt=\"\" class=\"wp-image-1654\"\/><\/figure>\n\n\n\n<p>Pinterest Ads is a platform in continuous development and can represent an important channel to add to your online promotion strategy.&nbsp;<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color\"><strong>About Optimized<\/strong><\/p>\n\n\n\n<p>At Optimized we are specialized in e-commerce PPC campaigns (Google Ads and Facebook Ads). Unlike other local agencies, our portfolio only includes online stores and our approach is based on clear performance objectives (CPA, ROAS. ROI). Our team consists of PPC specialists and certified Google trainers, as well as people with hands-on experience in e-commerce.<\/p>\n\n\n\n<p>Our strategies are not generic, but strictly applied to e-commerce. We work with stores that want to scale their PPC campaigns profitably, that have clear objectives and know that marketing is an investment.<strong>.<\/strong><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Preview articol:&nbsp;&nbsp;\u00cen acest articol \u00ee\u021bi vom ar\u0103ta beneficiile campaniilor Pinterest Ads (recent lansate in Rom\u00e2nia)&nbsp;\u00een consolidarea notoriet\u0103\u021bii brandului t\u0103u \u0219i cre\u0219terea v\u00e2nz\u0103rilor. De asemenea, te vom \u00eendruma pas cu pas \u00een setarea primei tale campanii.&nbsp; A\u0219a cum te-am obi\u0219nuit p\u00e2n\u0103 acum, vom aduce \u00een prim plan activitatea ecommerce (segment pe care agen\u021bia noastr\u0103 este ni\u0219at\u0103). [&hellip;]<\/p>","protected":false},"author":4,"featured_media":1655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pinterest Ads: cum set\u0103m prima campanie - Bunnyshell Wordpress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/pinterest-ads-cum-setam-prima-campanie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinterest Ads: cum set\u0103m prima campanie - Bunnyshell Wordpress\" \/>\n<meta property=\"og:description\" content=\"Preview articol:&nbsp;&nbsp;\u00cen acest articol \u00ee\u021bi vom ar\u0103ta beneficiile campaniilor Pinterest Ads (recent lansate in Rom\u00e2nia)&nbsp;\u00een consolidarea notoriet\u0103\u021bii brandului t\u0103u \u0219i cre\u0219terea v\u00e2nz\u0103rilor. 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