{"id":1657,"date":"2022-12-08T10:55:32","date_gmt":"2022-12-08T10:55:32","guid":{"rendered":"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/?p=1657"},"modified":"2023-01-13T08:04:17","modified_gmt":"2023-01-13T08:04:17","slug":"cum-optimizezi-campaniile-google-shopping-ads","status":"publish","type":"post","link":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-campaniile-google-shopping-ads\/","title":{"rendered":"How to optimize Google Shopping Ads campaigns"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_38 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-campaniile-google-shopping-ads\/#Optimizarea_feed-ului\" title=\"Feed optimization\">Feed optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-campaniile-google-shopping-ads\/#Structura_campaniilor\" title=\"2. Campaigns structure\">2. Campaigns structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-campaniile-google-shopping-ads\/#Licitatia_-_gandeste_in_segmente\" title=\"3. Bidding \u2013 think in segments\">3. Bidding \u2013 think in segments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-campaniile-google-shopping-ads\/#Cuvintele_cheie_negative\" title=\"Negative keywords\">Negative keywords<\/a><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp-block-group post-content-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Article preview: Shopping campaigns were recently launched in Romania as well. In this article, we'll briefly tell you about them and present some ways you can optimize them to achieve good results for your online store.<\/strong><\/p>\n\n\n\n<p>Alongside standard text ads in the search network, Google offers image ads with prices and descriptions as well.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-40.png\" alt=\"\" class=\"wp-image-1659\"\/><\/figure>\n\n\n\n<p>This feature is already available in over 40 countries and is in beta in more. In the US market, for example,&nbsp;<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2018\/02\/05\/marketing-statistics\">publications<\/a>&nbsp;estimate that over 55% of paid traffic from Google for retailers comes from this ad format, and in the UK 58%.&nbsp;<\/p>\n\n\n\n<p>For the e-commerce sector, Shopping campaigns are very useful. In addition to their user-friendly aspect, retailers have the ability to target more relevant potential customers with these ads, who can form a more accurate opinion about the online stores' offers.<\/p>\n\n\n\n<p>Furthermore, managing these types of campaigns is easier: there are no keywords to bid on or ads to define. As for costs, as with other Google Ads formats, Google Shopping ads participate in an ad auction, but you'll only pay when the user clicks on the ad.<\/p>\n\n\n\n<p>Nevertheless, for the most efficient results, these types of campaigns require some optimizations. Here's what we recommend:<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimizarea_feed-ului\"><\/span>Feed optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Shopping Ads campaigns are based on a product feed, which is uploaded to Merchant Center. More details on how to create the Shopping feed can be found&nbsp;<a href=\"https:\/\/support.google.com\/merchants\/answer\/7052112?visit_id=636940988651710467-4294918369&amp;hl=ro&amp;rd=1\">here<\/a>The more optimized your Shopping feed is, the more relevant your ads will be and the greater the possibility of segmenting campaigns (extremely important, especially for online stores with a large product offering).<\/p>\n\n\n\n<p>Think about your Shopping feed as the structure of a campaign. If it doesn't have product categories, brand, color variations, sizes, etc., then you won't be able to bid separately based on all these aspects.<\/p>\n\n\n\n<p>There are optimizations that will bring you immediate results, such as optimizing product titles, or optimizations whose results are seen over time, such as Google Product Category, Product Type, colors, GTIN numbers.<\/p>\n\n\n\n<p>Regarding title optimization, we recommend that it contains:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The category and name of the manufacturer<\/li>\n\n\n\n<li>Variables such as: size, material, color, gender (if the product is for children, add \"children\" in the title)<\/li>\n<\/ul>\n\n\n\n<p class=\"has-link-color wp-elements-842b6abf4ab02f4df98c9e8ccaf750c7\">We also recommend that you insist on the correct Google&nbsp;<a href=\"https:\/\/support.google.com\/merchants\/answer\/6324436?hl=en\">category<\/a>&nbsp;for each product. It is how you help Google better identify the specific of your product and display relevant search results.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Structura_campaniilor\"><\/span>2. Campaigns structure<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In Shopping campaigns, we don't have keywords, so we cannot control the search terms that users click on our ads. The solution? Divide campaigns based on the search pattern.<\/p>\n\n\n\n<p><strong>For example:<\/strong><\/p>\n\n\n\n<p>Marathon shoes -&gt; Generic Search<\/p>\n\n\n\n<p>Mizuno marathon shoes -&gt; Branded Search<\/p>\n\n\n\n<p>A user who includes a brand in their search is more advanced in the buying process. With a standard Shopping campaign, you can adjust bids based on product, brand, category, but if you segment the campaigns based on Branded and Generic segments you will get more control over searches.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"195\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-41.png\" alt=\"\" class=\"wp-image-1661\"\/><\/figure>\n\n\n\n<p>If your offer does not include brands, you can segment campaigns by gender, colors, materials, etc.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Licitatia_-_gandeste_in_segmente\"><\/span>3. Bidding \u2013 think in segments<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As with Search campaigns, you will notice that not all product categories, brands or devices have the same performance. Therefore, you will want to adjust bids, especially if you do not use an automated bidding method such as tCPA or tROAS (cases where Google does not recommend manual adjustment)<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"103\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-42.png\" alt=\"\" class=\"wp-image-1662\"\/><\/figure>\n\n\n\n<p>In the example above, you can see how mobile pulls down the campaign's profitability, therefore it is important to adjust the bid.<\/p>\n\n\n\n<p>Other ways to adjust bids:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>by product group<\/li>\n\n\n\n<li>by location, RLSA lists, time slot<\/li>\n<\/ul>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cuvintele_cheie_negative\"><\/span>Negative keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In Shopping campaigns, we have negative keywords that we can use to control which search results will show our products. A simple option is to analyze search terms and exclude those with a conversion rate under x%. However, this option is not a long-term solution.<\/p>\n\n\n\n<p class=\"has-link-color wp-elements-0d267082df7245569476815460f2e039\">We have noticed that in Shopping campaigns, longtail searches are the most profitable. Therefore, with an effective campaign structure (see point 1) and attention to the types of searches you are targeting, you can use negative keywords to exclude generic traffic, which generally has a low conversion rate&nbsp;<a href=\"https:\/\/crealytics.com\/blog\/less-20-shoppers-buy-product-click\/\"><strong>(less than 20% of customers<\/strong>&nbsp;<\/a>buy the product they clicked on).<\/p>\n\n\n\n<p>We encourage you to also use negative keyword lists.<\/p>\n\n\n\n<p class=\"has-link-color wp-elements-1945182ca532bf588b69447ee8cc3af2 translation-block\">We hope you\u2019d find this information useful and we encourage you to contact us at contact@dev.xarites.com if you need help with your PPC accounts.<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color\"><strong>About Optimized<\/strong><\/p>\n\n\n\n<p>At Optimized we are specialized in e-commerce PPC campaigns (Google Ads and Facebook Ads). Unlike other local agencies, our portfolio only includes online stores and our approach is based on clear performance objectives (CPA, ROAS. ROI). Our team consists of PPC specialists and certified Google trainers, as well as people with hands-on experience in e-commerce.<\/p>\n\n\n\n<p>Our strategies are not generic, but strictly applied to e-commerce. We work with stores that want to profitably scale PPC campaigns, with clear objectives, aware that marketing is an investment.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Preview articol:&nbsp;&nbsp;Campaniile de tip Shopping au fost lansate de cur\u00e2nd \u0219i \u00een Rom\u00e2nia. \u00cen acest articol v\u0103 povestim pe scurt despre ele \u0219i v\u0103 prezent\u0103m c\u00e2teva modalit\u0103\u021bi prin care le pute\u021bi optimiza pentru a ob\u021bine rezultate bune pentru magazinul vostru online. Pe l\u00e2ng\u0103 formatele standard de anun\u021buri text din re\u021beaua de c\u0103utare, Google pune la [&hellip;]<\/p>","protected":false},"author":4,"featured_media":1658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-1657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimizari-ppc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cum optimizezi campaniile Google Shopping Ads - Bunnyshell Wordpress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-campaniile-google-shopping-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum optimizezi campaniile Google Shopping Ads - Bunnyshell Wordpress\" \/>\n<meta property=\"og:description\" content=\"Preview articol:&nbsp;&nbsp;Campaniile de tip Shopping au fost lansate de cur\u00e2nd \u0219i \u00een Rom\u00e2nia. \u00cen acest articol v\u0103 povestim pe scurt despre ele \u0219i v\u0103 prezent\u0103m c\u00e2teva modalit\u0103\u021bi prin care le pute\u021bi optimiza pentru a ob\u021bine rezultate bune pentru magazinul vostru online. Pe l\u00e2ng\u0103 formatele standard de anun\u021buri text din re\u021beaua de c\u0103utare, Google pune la [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-campaniile-google-shopping-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Bunnyshell Wordpress\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-08T10:55:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-13T08:04:17+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/OPT_Covers-768x384-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"St\u0103nescu M\u0103d\u0103lina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"St\u0103nescu M\u0103d\u0103lina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-campaniile-google-shopping-ads\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-campaniile-google-shopping-ads\/\"},\"author\":{\"name\":\"St\u0103nescu M\u0103d\u0103lina\",\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#\/schema\/person\/15cd0ec0151b3b583cf8bcd8d2c456a8\"},\"headline\":\"Cum optimizezi campaniile Google Shopping Ads\",\"datePublished\":\"2022-12-08T10:55:32+00:00\",\"dateModified\":\"2023-01-13T08:04:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-campaniile-google-shopping-ads\/\"},\"wordCount\":1039,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#organization\"},\"articleSection\":[\"Optimiz\u0103ri PPC\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-campaniile-google-shopping-ads\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-campaniile-google-shopping-ads\/\",\"url\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-campaniile-google-shopping-ads\/\",\"name\":\"Cum optimizezi campaniile Google Shopping Ads - Bunnyshell Wordpress\",\"isPartOf\":{\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#website\"},\"datePublished\":\"2022-12-08T10:55:32+00:00\",\"dateModified\":\"2023-01-13T08:04:17+00:00\",\"breadcrumb\":{\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-campaniile-google-shopping-ads\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-campaniile-google-shopping-ads\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-campaniile-google-shopping-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cum optimizezi campaniile Google Shopping Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#website\",\"url\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/\",\"name\":\"Bunnyshell Wordpress\",\"description\":\"Just another WordPress site\",\"publisher\":{\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#organization\",\"name\":\"Bunnyshell Wordpress\",\"url\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/09\/logo-editat-1.png\",\"contentUrl\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/09\/logo-editat-1.png\",\"width\":147,\"height\":32,\"caption\":\"Bunnyshell Wordpress\"},\"image\":{\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#\/schema\/person\/15cd0ec0151b3b583cf8bcd8d2c456a8\",\"name\":\"St\u0103nescu M\u0103d\u0103lina\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0a2ee50702268be9f3a3b3444dcfdfc70ac25939b75ba02c496f6988a51e5ade?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0a2ee50702268be9f3a3b3444dcfdfc70ac25939b75ba02c496f6988a51e5ade?s=96&d=mm&r=g\",\"caption\":\"St\u0103nescu M\u0103d\u0103lina\"},\"url\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/author\/madalina\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cum optimizezi campaniile Google Shopping Ads - Bunnyshell Wordpress","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-campaniile-google-shopping-ads\/","og_locale":"en_US","og_type":"article","og_title":"Cum optimizezi campaniile Google Shopping Ads - Bunnyshell Wordpress","og_description":"Preview articol:&nbsp;&nbsp;Campaniile de tip Shopping au fost lansate de cur\u00e2nd \u0219i \u00een Rom\u00e2nia. \u00cen acest articol v\u0103 povestim pe scurt despre ele \u0219i v\u0103 prezent\u0103m c\u00e2teva modalit\u0103\u021bi prin care le pute\u021bi optimiza pentru a ob\u021bine rezultate bune pentru magazinul vostru online. Pe l\u00e2ng\u0103 formatele standard de anun\u021buri text din re\u021beaua de c\u0103utare, Google pune la [&hellip;]","og_url":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-campaniile-google-shopping-ads\/","og_site_name":"Bunnyshell Wordpress","article_published_time":"2022-12-08T10:55:32+00:00","article_modified_time":"2023-01-13T08:04:17+00:00","og_image":[{"width":768,"height":384,"url":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/OPT_Covers-768x384-1.png","type":"image\/png"}],"author":"St\u0103nescu M\u0103d\u0103lina","twitter_card":"summary_large_image","twitter_misc":{"Written by":"St\u0103nescu M\u0103d\u0103lina","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-campaniile-google-shopping-ads\/#article","isPartOf":{"@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-campaniile-google-shopping-ads\/"},"author":{"name":"St\u0103nescu M\u0103d\u0103lina","@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#\/schema\/person\/15cd0ec0151b3b583cf8bcd8d2c456a8"},"headline":"Cum optimizezi campaniile Google Shopping Ads","datePublished":"2022-12-08T10:55:32+00:00","dateModified":"2023-01-13T08:04:17+00:00","mainEntityOfPage":{"@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-campaniile-google-shopping-ads\/"},"wordCount":1039,"commentCount":0,"publisher":{"@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#organization"},"articleSection":["Optimiz\u0103ri PPC"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-campaniile-google-shopping-ads\/#respond"]}]},{"@type":"WebPage","@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-campaniile-google-shopping-ads\/","url":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-campaniile-google-shopping-ads\/","name":"Cum optimizezi campaniile Google Shopping Ads - Bunnyshell Wordpress","isPartOf":{"@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#website"},"datePublished":"2022-12-08T10:55:32+00:00","dateModified":"2023-01-13T08:04:17+00:00","breadcrumb":{"@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-campaniile-google-shopping-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-campaniile-google-shopping-ads\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/cum-optimizezi-campaniile-google-shopping-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/"},{"@type":"ListItem","position":2,"name":"Cum optimizezi campaniile Google Shopping Ads"}]},{"@type":"WebSite","@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#website","url":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/","name":"Bunnyshell Wordpress","description":"Just another WordPress site","publisher":{"@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#organization","name":"Bunnyshell Wordpress","url":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#\/schema\/logo\/image\/","url":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/09\/logo-editat-1.png","contentUrl":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/09\/logo-editat-1.png","width":147,"height":32,"caption":"Bunnyshell Wordpress"},"image":{"@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#\/schema\/person\/15cd0ec0151b3b583cf8bcd8d2c456a8","name":"St\u0103nescu M\u0103d\u0103lina","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0a2ee50702268be9f3a3b3444dcfdfc70ac25939b75ba02c496f6988a51e5ade?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0a2ee50702268be9f3a3b3444dcfdfc70ac25939b75ba02c496f6988a51e5ade?s=96&d=mm&r=g","caption":"St\u0103nescu M\u0103d\u0103lina"},"url":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/author\/madalina\/"}]}},"_links":{"self":[{"href":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/wp-json\/wp\/v2\/posts\/1657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/wp-json\/wp\/v2\/comments?post=1657"}],"version-history":[{"count":6,"href":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/wp-json\/wp\/v2\/posts\/1657\/revisions"}],"predecessor-version":[{"id":2209,"href":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/wp-json\/wp\/v2\/posts\/1657\/revisions\/2209"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/wp-json\/wp\/v2\/media\/1658"}],"wp:attachment":[{"href":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/wp-json\/wp\/v2\/media?parent=1657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/wp-json\/wp\/v2\/categories?post=1657"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/wp-json\/wp\/v2\/tags?post=1657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}