{"id":1840,"date":"2022-12-09T14:34:23","date_gmt":"2022-12-09T14:34:23","guid":{"rendered":"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/?p=1840"},"modified":"2023-01-13T08:04:00","modified_gmt":"2023-01-13T08:04:00","slug":"5-pasi-pentru-campanii-de-succes-in-facebook-ads-pentru-e-commerce","status":"publish","type":"post","link":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/5-pasi-pentru-campanii-de-succes-in-facebook-ads-pentru-e-commerce\/","title":{"rendered":"5 steps for successful e-commerce Facebook Ads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_38 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/5-pasi-pentru-campanii-de-succes-in-facebook-ads-pentru-e-commerce\/#Instalarea_corecta_Facebook_Pixel\" title=\"Correctly installing Facebook Pixel\">Correctly installing Facebook Pixel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/5-pasi-pentru-campanii-de-succes-in-facebook-ads-pentru-e-commerce\/#Campaniile_oglindesc_funnel-ul_de_conversie\" title=\"Campaigns mirror the conversion funnel\">Campaigns mirror the conversion funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/5-pasi-pentru-campanii-de-succes-in-facebook-ads-pentru-e-commerce\/#Ai_liste_de_audiente_eficiente\" title=\"You have effective audience lists\">You have effective audience lists<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/5-pasi-pentru-campanii-de-succes-in-facebook-ads-pentru-e-commerce\/#Folosesti_reguli_automatizate\" title=\"You use automated rules\">You use automated rules<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/5-pasi-pentru-campanii-de-succes-in-facebook-ads-pentru-e-commerce\/#Ia_decizii_in_cont_pe_baza_datelor\" title=\"Base your account decisions on data&nbsp;\">Base your account decisions on data&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp-block-group post-content-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Article preview: From this article, you will find out how to structure the Facebook Ads campaigns for your online shop, how to analyze audience lists, how to set autopilot campaigns using the automated rules and how to measure the results of your campaigns in a correct and effective manner.<\/strong><\/p>\n\n\n\n<p>In our first blog posts we\u2019ve focused mainly on Google Ads, so the time has come to also talk about Facebook Ads. The budgets we are managing in this platform are at least equal to those on Google Ads, and this is why we\u2019ve developed a series of effective strategies to help us scale the campaigns in the most profitable way possible.<\/p>\n\n\n\n<p>I\u2019m sure that if you ended up reading this article you\u2019ve done at least one Facebook Ads campaign for your online shop. So, rather than stressing on the basics (how to set up an account, how to create an audience list etc.), I will focus on more interesting subjects.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instalarea_corecta_Facebook_Pixel\"><\/span>Correctly installing Facebook Pixel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-link-color wp-elements-f4e7b283eb7f5a99d417b9e0f051c22a translation-block\">Double checking is always a good idea. Before investing the first dollar in Facebook, it is extremely important to make sure Facebook Pixel is correctly installed on your website. To do so, you will use <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/facebook-pixel-helper\/fdgfkebogiimcoedlicjlajpkdmockpc\" target=\"_self\">Facebook Pixel Helper extension from Chrome<\/a>, you will go on your website and make sure that Pixel conducts the correct action on each type of page.<\/p>\n\n\n\n<p>For example: if you\u2019re on a product page and add something to cart, you should be able to see in this extension at least View Content and Add to Cart. If you take one step further and place a test order, you should also have the Purchase action registered and check if the value is correct.<\/p>\n\n\n\n<p>I insist on this matter because most of the Facebook Ads accounts audited lately had at least one error in setting the tracking code.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campaniile_oglindesc_funnel-ul_de_conversie\"><\/span>Campaigns mirror the conversion funnel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"227\" height=\"300\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-54.png\" alt=\"\" class=\"wp-image-1842\" srcset=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-54.png 227w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-54-9x12.png 9w\" sizes=\"auto, (max-width: 227px) 100vw, 227px\" \/><\/figure>\n\n\n\n<p>Just like in real life, your relationship with a potential customer should be built in time, in different stages. First, he should be aware of your existence, then you catch his attention with certain benefits you can offer, and, in the end, you convince him that you are the right choice, which will bring you the conversion. All of these make up the conversion funnel and this is the base of your Facebook campaigns.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\" translation-block\"><strong>The AWARNESS stage<\/strong>: is the place where you will display your brand story, why your product is special and why the potential client shall need it. You can consider short videos showing the benefits brought by your product, reviews from customers, how the products are made etc. This type of campaign will never bring direct conversions and this is all right, because your interest is to have a high reach and to be seen by your target audience, at the best possible cost. The types of campaigns you can use in this stage are Reach or Traffic, and the allocated budget could pe 10-15% from the total budget.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\" translation-block\"><strong>The ENGAGEMENT stage<\/strong>: going a little bit further, this is the stage where we follow different actions that we want to be conducted by the potential customer on the website: checking the products, adding products to cart etc. Make sure you use ads (carousel ads, because these are the most effective for e-commerce) that bring the benefits in front of the customer, regardless if it\u2019s a commercial advantage (discount on the first order, surprise gift, free delivery etc.) or an advantage related to the quality of the products. The main campaign type you will be using during this stage is Conversion. As for the money involved, it is recommended for you to consider 40-50% of the total budget. Pay attention to the action for which you will optimize your ads: it is recommended to use an action that happens often on the website, such as Add to Cart or View content, so that the Facebook algorithm has enough data from which to learn to whom to deliver the ads effectively.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"106\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-55.png\" alt=\"\" class=\"wp-image-1843\" srcset=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-55.png 300w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-55-18x6.png 18w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p class=\" translation-block\"><strong>The CONVERSION stage<\/strong>: the magical place where conversions happen. Most often we use Product Catalog format and create ad groups based on the users\u2019 action on the website (those who added products to the cart in the past x days, but didn\u2019t buy, those who viewed products, but didn\u2019t buy etc.). Classic Dynamic Remarketing will be the most cost-effective campaign in your account in terms of cost\/sales, but it will never work independently of the first two types of campaigns above.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ai_liste_de_audiente_eficiente\"><\/span>You have effective audience lists<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One of the secrets of Facebook Ads lays in the audience lists: how well you manage to translate your target into these lists and how you combine and use them to the max level, considering the steps above. Maybe a matrix of these lists will be useful, as it is a good way to analyze how efficient your lists are and how effective your remarketing funnel is.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"167\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-56.png\" alt=\"\" class=\"wp-image-1844\" srcset=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-56.png 300w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-56-18x10.png 18w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p>Custom Audiences refers to users who have interacted with your website, while Non-Custom Audiences refers to those interacting with your brand for the first time. As with Google Ads, we have lists of people searching for your brand directly (or the brands in the offer). So, obviously, they are at a much more advanced stage in the purchasing process. We also have non-Brand audiences or top of funnel, consisting of those who search general terms and who are at an early stage in the purchasing process. Do an exercise and check how profitable these lists are for you and how well you cover them in your campaigns.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Folosesti_reguli_automatizate\"><\/span>You use automated rules<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Over time, you will notice some peculiarities in your account. Maybe the conversions increase significantly over the weekend and, in this case, you will allocate a bigger budget during that specific time. Or you may want to increase your budget in a campaign group every time the ROAS is good for you. Sometimes, on the contrary, you may want to lower your budget, because your campaigns are not performing. Or you simply want to receive a notification every time the CPA is very high. The good news? These operations don\u2019t need manual setup, because you can automate everything through the rules in Facebook Ads.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"255\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-57.png\" alt=\"\" class=\"wp-image-1845\" srcset=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-57.png 300w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-57-14x12.png 14w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p class=\"has-link-color wp-elements-998ab2d164dd6c1d348b6917ebced2eb translation-block\">You can find more info on Automated Rules <a href=\"https:\/\/www.facebook.com\/business\/help\/247173332297374\" target=\"_self\">here<\/a>.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ia_decizii_in_cont_pe_baza_datelor\"><\/span>Base your account decisions on data&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Maybe the tagline of our agency (Data-driven performance marketing) has a lot to say on our approach when it comes to analyzing numbers.&nbsp;<\/p>\n\n\n\n<p>&nbsp;Once you\u2019ve made sure you created a useful reporting model (Custom Columns), you can pass to the next step and segment the results of your campaigns according to placement, location, gender, age, in order to decide which ones are effective and what is there to be optimized. Here\u2019s some ideas on how to do the segmentation:<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"86\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-58.png\" alt=\"\" class=\"wp-image-1846\" srcset=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-58.png 300w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-58-18x5.png 18w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p class=\"has-primary-color has-text-color\"><strong>About Optimized<\/strong><\/p>\n\n\n\n<p>At Optimized we are specialized in e-commerce PPC campaigns (Google Ads and Facebook Ads). Unlike other local agencies, our portfolio only includes online stores and our approach is based on clear performance objectives (CPA, ROAS). Our team consists of PPC specialists and certified Google trainers, as well as people with hands-on experience in e-commerce.<\/p>\n\n\n\n<p>Our strategies are not generic, but strictly applied to e-commerce. We work with stores that want to profitably scale PPC campaigns, with clear objectives, aware that marketing is an investment.<\/p>\n\n\n\n<p class=\"has-link-color wp-elements-6d08ef3f474f7319c401613acd9aba0d translation-block\">Optimized is recognized as<a href=\"https:\/\/www.designrush.com\/agency\/paid-media-pay-per-click\" target=\"_self\">Paid Media &amp; Pay Per Click Company<\/a> on Design Rush.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Preview articol:&nbsp;&nbsp;\u00cen acest articol vei afla cum s\u0103 \u00ee\u021bi structurezi campaniile Facebook Ads pentru magazinul t\u0103u online, cum s\u0103 analizezi listele de audien\u021b\u0103, cum s\u0103 \u00ee\u021bi setezi campaniile pe autopilot cu ajutorul regulilor automatizate \u0219i cum s\u0103 m\u0103sori corect \u0219i eficient rezultatele campaniilor. \u00cen primele noastre articole pe blog ne-am concentrat destul de mult pe [&hellip;]<\/p>","protected":false},"author":4,"featured_media":1848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 pa\u0219i pentru campanii de succes \u00een Facebook Ads pentru e-commerce - Bunnyshell Wordpress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/5-pasi-pentru-campanii-de-succes-in-facebook-ads-pentru-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 pa\u0219i pentru campanii de succes \u00een Facebook Ads pentru e-commerce - Bunnyshell Wordpress\" \/>\n<meta property=\"og:description\" content=\"Preview articol:&nbsp;&nbsp;\u00cen acest articol vei afla cum s\u0103 \u00ee\u021bi structurezi campaniile Facebook Ads pentru magazinul t\u0103u online, cum s\u0103 analizezi listele de audien\u021b\u0103, cum s\u0103 \u00ee\u021bi setezi campaniile pe autopilot cu ajutorul regulilor automatizate \u0219i cum s\u0103 m\u0103sori corect \u0219i eficient rezultatele campaniilor. \u00cen primele noastre articole pe blog ne-am concentrat destul de mult pe [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/5-pasi-pentru-campanii-de-succes-in-facebook-ads-pentru-e-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Bunnyshell Wordpress\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-09T14:34:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-13T08:04:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/20-768x384-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"St\u0103nescu M\u0103d\u0103lina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"St\u0103nescu M\u0103d\u0103lina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/5-pasi-pentru-campanii-de-succes-in-facebook-ads-pentru-e-commerce\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/5-pasi-pentru-campanii-de-succes-in-facebook-ads-pentru-e-commerce\/\"},\"author\":{\"name\":\"St\u0103nescu M\u0103d\u0103lina\",\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#\/schema\/person\/15cd0ec0151b3b583cf8bcd8d2c456a8\"},\"headline\":\"5 pa\u0219i pentru campanii de succes \u00een Facebook Ads pentru e-commerce\",\"datePublished\":\"2022-12-09T14:34:23+00:00\",\"dateModified\":\"2023-01-13T08:04:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/5-pasi-pentru-campanii-de-succes-in-facebook-ads-pentru-e-commerce\/\"},\"wordCount\":1344,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#organization\"},\"articleSection\":[\"Social Media Ads\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/5-pasi-pentru-campanii-de-succes-in-facebook-ads-pentru-e-commerce\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/5-pasi-pentru-campanii-de-succes-in-facebook-ads-pentru-e-commerce\/\",\"url\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/5-pasi-pentru-campanii-de-succes-in-facebook-ads-pentru-e-commerce\/\",\"name\":\"5 pa\u0219i pentru campanii de succes \u00een Facebook Ads pentru e-commerce - Bunnyshell Wordpress\",\"isPartOf\":{\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#website\"},\"datePublished\":\"2022-12-09T14:34:23+00:00\",\"dateModified\":\"2023-01-13T08:04:00+00:00\",\"breadcrumb\":{\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/5-pasi-pentru-campanii-de-succes-in-facebook-ads-pentru-e-commerce\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/5-pasi-pentru-campanii-de-succes-in-facebook-ads-pentru-e-commerce\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/5-pasi-pentru-campanii-de-succes-in-facebook-ads-pentru-e-commerce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 pa\u0219i pentru campanii de succes \u00een Facebook Ads pentru e-commerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#website\",\"url\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/\",\"name\":\"Bunnyshell Wordpress\",\"description\":\"Just another WordPress site\",\"publisher\":{\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#organization\",\"name\":\"Bunnyshell Wordpress\",\"url\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/09\/logo-editat-1.png\",\"contentUrl\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/09\/logo-editat-1.png\",\"width\":147,\"height\":32,\"caption\":\"Bunnyshell Wordpress\"},\"image\":{\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#\/schema\/person\/15cd0ec0151b3b583cf8bcd8d2c456a8\",\"name\":\"St\u0103nescu M\u0103d\u0103lina\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0a2ee50702268be9f3a3b3444dcfdfc70ac25939b75ba02c496f6988a51e5ade?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0a2ee50702268be9f3a3b3444dcfdfc70ac25939b75ba02c496f6988a51e5ade?s=96&d=mm&r=g\",\"caption\":\"St\u0103nescu M\u0103d\u0103lina\"},\"url\":\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/author\/madalina\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 pa\u0219i pentru campanii de succes \u00een Facebook Ads pentru e-commerce - Bunnyshell Wordpress","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/5-pasi-pentru-campanii-de-succes-in-facebook-ads-pentru-e-commerce\/","og_locale":"en_US","og_type":"article","og_title":"5 pa\u0219i pentru campanii de succes \u00een Facebook Ads pentru e-commerce - Bunnyshell Wordpress","og_description":"Preview articol:&nbsp;&nbsp;\u00cen acest articol vei afla cum s\u0103 \u00ee\u021bi structurezi campaniile Facebook Ads pentru magazinul t\u0103u online, cum s\u0103 analizezi listele de audien\u021b\u0103, cum s\u0103 \u00ee\u021bi setezi campaniile pe autopilot cu ajutorul regulilor automatizate \u0219i cum s\u0103 m\u0103sori corect \u0219i eficient rezultatele campaniilor. \u00cen primele noastre articole pe blog ne-am concentrat destul de mult pe [&hellip;]","og_url":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/5-pasi-pentru-campanii-de-succes-in-facebook-ads-pentru-e-commerce\/","og_site_name":"Bunnyshell Wordpress","article_published_time":"2022-12-09T14:34:23+00:00","article_modified_time":"2023-01-13T08:04:00+00:00","og_image":[{"width":768,"height":384,"url":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/20-768x384-1.png","type":"image\/png"}],"author":"St\u0103nescu M\u0103d\u0103lina","twitter_card":"summary_large_image","twitter_misc":{"Written by":"St\u0103nescu M\u0103d\u0103lina","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/5-pasi-pentru-campanii-de-succes-in-facebook-ads-pentru-e-commerce\/#article","isPartOf":{"@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/5-pasi-pentru-campanii-de-succes-in-facebook-ads-pentru-e-commerce\/"},"author":{"name":"St\u0103nescu M\u0103d\u0103lina","@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#\/schema\/person\/15cd0ec0151b3b583cf8bcd8d2c456a8"},"headline":"5 pa\u0219i pentru campanii de succes \u00een Facebook Ads pentru e-commerce","datePublished":"2022-12-09T14:34:23+00:00","dateModified":"2023-01-13T08:04:00+00:00","mainEntityOfPage":{"@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/5-pasi-pentru-campanii-de-succes-in-facebook-ads-pentru-e-commerce\/"},"wordCount":1344,"commentCount":0,"publisher":{"@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#organization"},"articleSection":["Social Media Ads"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/5-pasi-pentru-campanii-de-succes-in-facebook-ads-pentru-e-commerce\/#respond"]}]},{"@type":"WebPage","@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/5-pasi-pentru-campanii-de-succes-in-facebook-ads-pentru-e-commerce\/","url":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/5-pasi-pentru-campanii-de-succes-in-facebook-ads-pentru-e-commerce\/","name":"5 pa\u0219i pentru campanii de succes \u00een Facebook Ads pentru e-commerce - Bunnyshell Wordpress","isPartOf":{"@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#website"},"datePublished":"2022-12-09T14:34:23+00:00","dateModified":"2023-01-13T08:04:00+00:00","breadcrumb":{"@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/5-pasi-pentru-campanii-de-succes-in-facebook-ads-pentru-e-commerce\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/5-pasi-pentru-campanii-de-succes-in-facebook-ads-pentru-e-commerce\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/5-pasi-pentru-campanii-de-succes-in-facebook-ads-pentru-e-commerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/"},{"@type":"ListItem","position":2,"name":"5 pa\u0219i pentru campanii de succes \u00een Facebook Ads pentru e-commerce"}]},{"@type":"WebSite","@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#website","url":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/","name":"Bunnyshell Wordpress","description":"Just another WordPress site","publisher":{"@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#organization","name":"Bunnyshell Wordpress","url":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#\/schema\/logo\/image\/","url":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/09\/logo-editat-1.png","contentUrl":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/09\/logo-editat-1.png","width":147,"height":32,"caption":"Bunnyshell Wordpress"},"image":{"@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#\/schema\/person\/15cd0ec0151b3b583cf8bcd8d2c456a8","name":"St\u0103nescu M\u0103d\u0103lina","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0a2ee50702268be9f3a3b3444dcfdfc70ac25939b75ba02c496f6988a51e5ade?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0a2ee50702268be9f3a3b3444dcfdfc70ac25939b75ba02c496f6988a51e5ade?s=96&d=mm&r=g","caption":"St\u0103nescu M\u0103d\u0103lina"},"url":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/author\/madalina\/"}]}},"_links":{"self":[{"href":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/wp-json\/wp\/v2\/posts\/1840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/wp-json\/wp\/v2\/comments?post=1840"}],"version-history":[{"count":4,"href":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/wp-json\/wp\/v2\/posts\/1840\/revisions"}],"predecessor-version":[{"id":2202,"href":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/wp-json\/wp\/v2\/posts\/1840\/revisions\/2202"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/wp-json\/wp\/v2\/media\/1848"}],"wp:attachment":[{"href":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/wp-json\/wp\/v2\/media?parent=1840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/wp-json\/wp\/v2\/categories?post=1840"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/wp-json\/wp\/v2\/tags?post=1840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}