{"id":1884,"date":"2022-12-09T15:14:36","date_gmt":"2022-12-09T15:14:36","guid":{"rendered":"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/?p=1884"},"modified":"2023-01-13T08:03:23","modified_gmt":"2023-01-13T08:03:23","slug":"ce-trebuie-sa-stii-despre-noile-schimbari-de-pe-facebook-mini-survival-guide","status":"publish","type":"post","link":"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ce-trebuie-sa-stii-despre-noile-schimbari-de-pe-facebook-mini-survival-guide\/","title":{"rendered":"What do you need to know about the new changes brought by Facebook? Mini Survival Guide"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_38 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ce-trebuie-sa-stii-despre-noile-schimbari-de-pe-facebook-mini-survival-guide\/#Limitarea_expunerii_postarilor_organice_ale_paginilor_publice\" title=\"Limiting the exposure of (organic) posts on public pages\">Limiting the exposure of (organic) posts on public pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ce-trebuie-sa-stii-despre-noile-schimbari-de-pe-facebook-mini-survival-guide\/#Custom_Audience_size_Estimated_Reach_dezactivate\" title=\"#Custom_Audience_size_&amp;_Estimated_Reach_disabled\">Custom Audience size &amp; Estimated Reach disabled<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ce-trebuie-sa-stii-despre-noile-schimbari-de-pe-facebook-mini-survival-guide\/#Partner_Category_Dezactivat\" title=\"Partner Category disabled\">Partner Category disabled<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ce-trebuie-sa-stii-despre-noile-schimbari-de-pe-facebook-mini-survival-guide\/#API-ul_Instagram_delistat\" title=\"Instagram API delisted\">Instagram API delisted<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ce-trebuie-sa-stii-despre-noile-schimbari-de-pe-facebook-mini-survival-guide\/#Noi_termeni_si_conditii_pentru_custom_audiences_Pixels_APIs_si_Customer_Data\" title=\"New terms and conditions for custom audiences, Pixels, APIs and Customer Data&nbsp;\">New terms and conditions for custom audiences, Pixels, APIs and Customer Data&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ce-trebuie-sa-stii-despre-noile-schimbari-de-pe-facebook-mini-survival-guide\/#Alte_schimbari_ce_merita_mentionate\" title=\"Other changes worth mentioning:\">Other changes worth mentioning:<\/a><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp-block-group post-content-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Article Preview: In this article we have made a brief review of the significant changes that Facebook brought in 2018: from how organic reach is affected to changes and new security options.<\/strong><\/p>\n\n\n\n<p class=\" translation-block\">2018 started with important announcements from Facebook. From personal data privacy policies to connecting with the company\u2019s origins and mission, Facebook publicly launched a series of notifications regarding the main changes to the algorithm, interface, user experience, but also advertiser experience. The main algorithm changes are: Public pages will have less organic reach, and posts from friends \/ family members will have priority. In case you missed it, you can check the announcement below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"211\" src=\"https:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-80-1024x211.png\" alt=\"\" class=\"wp-image-1885\" srcset=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-80-1024x211.png 1024w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-80-300x62.png 300w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-80-768x159.png 768w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-80-18x4.png 18w, http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/wp-content\/uploads\/2022\/12\/image-80.png 1395w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>2018 is also the year when the platform went through a series of some unfortunate revelations for users, such as information regarding D. Trump\u2019s presidential campaign and how Cambridge Analytica participated in this process. These events have brought other changes in terms of security and transparency. It seems that GDPR, the European Union\u2019s project on personal data protection in the virtual space, has landed on fertile ground. The result is a series of major changes in a relatively short time, which affect the activity of marketers in the digital space.<\/p>\n\n\n\n<p>Today we thought about reviewing the most important changes brought this year by Facebook.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Limitarea_expunerii_postarilor_organice_ale_paginilor_publice\"><\/span>Limiting the exposure of (organic) posts on public pages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The main announcement that left many Facebook page administrators wondering \u201cand now what?\u201d was released by none other than Mark Zuckerberg in a Facebook post written on behalf of the company. He announced that the algorithm behind the news feed will prioritize organic content from friends, family, and groups, which is closest to the company\u2019s mission to help us stay connected to the important people in our lives.<\/p>\n\n\n\n<p class=\" translation-block\">What does this mean and why is it important for advertisers? Quoting directly from the post mentioned above, \u201cAs we roll this out, you\u2019ll see less public content like posts from businesses, brands, and media.\u201d, i.e., Facebook introduces a prioritization of the organic content posted by users vs. public pages.<\/p>\n\n\n\n<p>BUT Ads are not affected by this update\u2026 and our interpretation is that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\" translation-block\"><strong>More brands will advertise<\/strong> (including out of necessity), instead of focusing primarily on organic reach \/ exposure.<\/li>\n\n\n\n<li class=\" translation-block\">More advertising means <strong>more competition<\/strong> when it comes to bidding for a place in the user\u2019s feed.<\/li>\n\n\n\n<li class=\" translation-block\">Demand and supply dictate that we should expect <strong>higher costs<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Custom_Audience_size_Estimated_Reach_dezactivate\"><\/span>Custom Audience size &amp; Estimated Reach disabled<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" translation-block\">Broadly speaking, <strong>Custom Audience<\/strong> (CA) is a form of remarketing \u2013 it allows advertisers to return to someone who has performed a specific action on the website, watched a video for a certain time, is a fan of the Facebook page etc. <strong>Lookalike Audience<\/strong> (LAA \/ LLA) allows advertisers to find new audiences with demographic or psychographic indicators similar to those in Custom Audience.<\/p>\n\n\n\n<p><em>Together, the two mechanics above show an advertiser how big his market is, according to some very specific indicators, that is, the kind of things that matter in the incremental improvement of campaign performance.<\/em><\/p>\n\n\n\n<p class=\" translation-block\">For the time being, however, the size and reach estimates for Custom Audiences have been temporarily <strong>disabled<\/strong> in Ads Manager due to a potential vulnerability, a problem that has been going on for several months.<\/p>\n\n\n\n<p>What does it mean?<\/p>\n\n\n\n<p class=\" translation-block\"><strong>The size of the audience itself is not affected<\/strong>, but advertisers running campaigns to these segments have no indication on how large their audience is or what kind of reach they can expect. Facebook Support informs us that the issue will be resolved in a few months.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Partner_Category_Dezactivat\"><\/span>Partner Category disabled<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Since Facebook\u2019s business depends on how well the platform knows its users, or at least how well it estimates it, it\u2019s no secret that many third parties have contracts with the tech giant, meant to expand the information on user behaviour and interests that Facebook has at its disposal. We are talking about third parties such as Oracle, Acxiom, Experian, Epsilon etc.<\/p>\n\n\n\n<p>Facebook intersects user profiles with data coming from third parties (meaning much more data on a user, rather than ONLY his activity on Facebook), and companies can target behaviours and interests that arise from this data. The cost of exposure increases accordingly for the advertiser (up to 15%), to cover the price of data obtained from third parties.<\/p>\n\n\n\n<p class=\" translation-block\">Now, the third-party data targeting option is <strong>no longer available.<\/strong><\/p>\n\n\n\n<p><strong>Is this a bad thing?<\/strong><\/p>\n\n\n\n<p>Not necessarily. Targeting based on many layers of behavioural and interesting data is expensive anyway. Plus, you can get good long-term results even if you start with a more general segment.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"API-ul_Instagram_delistat\"><\/span>Instagram API delisted<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Instagram has blocked access to its well-known API without any warning. Disabling access to the API (Application Programming Interface or \u201cpieces of code\u201d that an IT developer can include in their own app functionality) affected other apps that allowed users to check if their followers were following them back or interacting with their content, to analyse the audience, to find relevant hashtags etc.<\/p>\n\n\n\n<p>At the same time, Instagram stopped receiving submissions of new apps.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Noi_termeni_si_conditii_pentru_custom_audiences_Pixels_APIs_si_Customer_Data\"><\/span>New terms and conditions for custom audiences, Pixels, APIs and Customer Data&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>These new terms and conditions strengthen the restrictions around the use of customer data regarding Custom Audiences, Apps, APIs and Facebook pixel. More specifically, it is about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sharing customer data with Facebook.<\/li>\n\n\n\n<li>How can Facebook use a customer\u2019s data.<\/li>\n\n\n\n<li>Transparency on using the applications in relation to customer data.<\/li>\n<\/ul>\n\n\n\n<p class=\" translation-block\">We are talking about legislative changes, a little too detailed for this article, that you can check <a href=\"https:\/\/www.facebook.com\/business\/m\/one-sheeters\/updated-product-and-technology-terms\" target=\"_self\">here<\/a> instead.<\/p>\n\n\n\n<p>In addition to the above-mentioned, it is possible that other less transparent changes will take place in the spirit of aligning with the new GDPR policy, which entered into force today, May 25, 2018.<\/p>\n\n\n\n<p>Considering everything mentioned above, it does not mean that Facebook will know less about its users. It just means that less data will be available to advertisers and developers.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Alte_schimbari_ce_merita_mentionate\"><\/span>Other changes worth mentioning:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\" translation-block\"><a href=\"https:\/\/www.propublica.org\/article\/facebook-experiment-ad-transparency-toronto-canada\" target=\"_self\">Ad Transparency<\/a>\u00a0(experiment);<\/li>\n\n\n\n<li class=\" translation-block\">Simplifying <a href=\"https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen\" target=\"_self\">security settings<\/a>\u00a0for users (announced on March 28, 2018);<\/li>\n\n\n\n<li class=\" translation-block\">A new certification has been added \u2013 <a href=\"https:\/\/techcrunch.com\/2018\/03\/31\/custom-audiences-certification\/\" target=\"_self\">Custom Audience Certification Tool<\/a>\u00a0(announced on March 28, 2018);<\/li>\n\n\n\n<li class=\" translation-block\"><a href=\"https:\/\/newsroom.fb.com\/news\/2018\/04\/restricting-data-access\/\" target=\"_self\">Restricting App Developer access to information and data<\/a>\u00a0(announced on April 4, 2018);<\/li>\n\n\n\n<li class=\" translation-block\"><a href=\"https:\/\/newsroom.fb.com\/news\/2018\/04\/transparent-ads-and-pages\/\" target=\"_self\">New method of validating the admin<\/a>\u00a0of a page with a large number of followers (announced on April 6, 2018).<\/li>\n<\/ul>\n\n\n\n<p class=\"has-link-color wp-elements-a9ea12815414b2ae5439472be1d4918a\">If you want to find out Mark Zuckerberg\u2019s perspective on GDPR, but also what happened during this year, check the video below, where you can watch Zuckerberg being questioned by the EU representatives in the congress.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=314&amp;href=https%3A%2F%2Fwww.facebook.com%2FGuyVerhofstadt%2Fvideos%2F10156775141475016%2F&amp;show_text=false&amp;width=560&amp;t=0\" width=\"560\" height=\"314\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\"><\/iframe>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Preview articol: \u00cen acest articol am f\u0103cut o scurt\u0103 trecere \u00een revist\u0103 a modific\u0103rilor semnificative pe care platforma Facebook le-a adoptat \u00een anul 2018: de la cum este afectat reach-ul organic p\u00e2n\u0103 la schimbarile \u0219i op\u021biunile noi de securitate. Anul 2018 a debutat cu anun\u021buri importante pentru Platforma Facebook. De la protec\u021bia datelorcu caracter personal [&hellip;]<\/p>","protected":false},"author":4,"featured_media":1886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ce trebuie s\u0103 \u0219tii despre noile schimb\u0103ri de pe Facebook \u2013 Mini Survival Guide - Bunnyshell Wordpress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/optimized63241cc15f0e8.cloud.bunnyroute.com\/en\/ce-trebuie-sa-stii-despre-noile-schimbari-de-pe-facebook-mini-survival-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ce trebuie s\u0103 \u0219tii despre noile schimb\u0103ri de pe Facebook \u2013 Mini Survival Guide - Bunnyshell Wordpress\" \/>\n<meta property=\"og:description\" content=\"Preview articol: \u00cen acest articol am f\u0103cut o scurt\u0103 trecere \u00een revist\u0103 a modific\u0103rilor semnificative pe care platforma Facebook le-a adoptat \u00een anul 2018: de la cum este afectat reach-ul organic p\u00e2n\u0103 la schimbarile \u0219i op\u021biunile noi de securitate. 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