Performance Marketing

Interested in working with us? Collaborating with a dedicated performance marketing team specialized in e-commerce, with a solid track record of scaling your paid advertising accounts, will bring nothing but benefits. Our experience covers all major paid advertising platforms, such as Google Ads, Facebook Ads, Instagram Ads, Bing Ads and others!

Account Management

You’re already too busy running your business. Let us take care of your Google, Facebook and LinkedIn Ads accounts!

Rest assured the outcome will exceed your expectations, as we will make sure to provide the best results for you!


We will provide you with valuable insights and recommendations for your business, all vetted by our paid search campaign experts!


Gain in-depth knowledge in performance campaigns directly from the founder of Optimized, Mădălina Stănescu.

Our team is nothing like the others!

We mainly focus on getting reliable results and we have certainly gained excellent outcomes over the years. Our working model is especially designed and designated for companies that wish to take their paid advertising campaigns to the next level.

If you identify with the following criteria, we are most likely suitable to work together and we can help you reach your goals:

You are ready to scale your business successfully

You are either offering services or working in retail or finance industries

You have clear goals in mind, and you truly believe marketing is a profitable investment, not an expense

When our goals and perspectives are the same, we understand each other even better!

For over 12 years we have been providing our customers with the largest variety of lingerie, through our online presence, as well as through our showroom. We like to believe that our online store can spice up the life of our clients by offering them a vast collection of great quality lingerie.

Working with Optimized over the past four years has helped us grow our visibility and has even given us the opportunity to display new products, which are meant to improve our customers’ body image, confidence, and self-esteem. We are more than grateful for the results obtained and we are keen to continue the work on this path, together.

 Cristina Vasile, SevenSins Director

Since the very beginning, our main goal was to provide customers with the best products for supporting healthy lifestyle choices. We are delighted that more and more Romanians are progressively starting to be aware about the importance of the products they consume. This is our main motivator to keep up with their varied requirements, by constantly adding new, innovative products to our portfolio.

Working with Optimized has not only helped us in growing our visibility but has also provided bio products consumers with an easy way to find what they are looking for. The overall achieved results have determined us to further continue our path, as we are confident enough to believe that what has started from a true passion can be transformed in a valuable service for the people.

Ciprian Stancu, founder of Republica BIO

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Digital Lead

We are always in touch with top professionals working in digital, in order to accurately debate the most outstanding local online trends. Find out more by watching Optimized co-production, HotNews and Startupcafe.


"The secret is to take budgets to an audience you may already have, but don't know enough about" | Mădălina Stănescu, founder of Optimized

Mădălina Stănescu, founder of Optimized: „2020 was a timeless year that put us all to the test”

„Professional activity is not a simple job, but a passion” | Mădălina Stănescu, founder of Optimized

Optimized analysis: how to double sales and attract a 50% increase in traffic.

Optimized: how are purchasing decisions made when shopping online? Users search for less ”cheap” and more ”good” or ”efficient”.

How to restart with online promotion after leaving the state of emergency.

Mădălina Stănescu, founder of Optimized: "The e-commerce market is still in its infancy, only 15% of all Romanian companies sell online."