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Customised performance marketing training for your team
Do you want your marketing team to know more about paid advertising platforms (Google Ads, Facebook Ads, YouTube Ads etc.), so you can develop an effective online/omnichannel marketing strategy? Have you outsourced these services to a partner, but you need a clearer view of the objectives, results and potential of these platforms?
Do you want your marketing team to grow together with your business?
Choose this custom performance marketing training for your team and learn how to properly build an online marketing strategy.
Choose this training if your marketing team:
Needs to understand in detail how performance marketing works (Google Ads, Facebook Ads, YouTube Ads, Instagram Ads, LinkedIn Ads etc.) in order to create an effective marketing strategy to help achieve business goals
Has difficulty understanding what works well and what doesn't in the current marketing strategy or keeping up with changes in platforms
Needs accurate explanations on how to set up an optimal campaign structure, how to segment marketing audiences, how to set budgets and performance indicators
Needs customised (rather than generic) training in online advertising platforms, tailored to your company, with examples and case studies relevant to your industry
Why should you choose this training?
The training is exclusively dedicated to your team, so you can address personalized topics of interest in a confidential setting
The training is tailored to the specifics of your business (case studies, examples etc)
The training is delivered by a professional with over 15 years of experience in top companies (Google, IBM), who owns her agency, where she has managed marketing budgets of tens of millions of Euros in recent years.
After completing the training, you can access mentorship hours for your team on a quarterly or monthly basis.
TRAINER: Mădălina STĂNESCU
Founder & PPC Lead – Optimized
Ex-Google (8 years Romania & UK)
15 years experience in online marketing
budgets managed – over EUR 3 MILLION/ year
Google Certified Trainer
More than 450 workshops and over 20.000 participants
Speaker events: Ecomteam, Retail Arena
GPeC Ecommerce Proficiency Mentor
Digital Lead Producer
Ecommerce entrepreneur with 8 years of experience
Google Ads, Facebook Ads, Google Analytics certifications
Media
"The secret is to take budgets to an audience you may already have, but don't know enough about"
Madalina Stanescu, founder of Optimized
„2020 was a timeless year that put us all to the test”
Madalina Stanescu, founder of Optimized
„Professional activity is not a simple job, but a passion”
Madalina Stanescu, founder of Optimized
„Optimized analysis: how to double sales and attract a 50% increase in traffic.”
Madalina Stanescu, founder of Optimized
"Optimized: how are purchasing decisions made when shopping online? Users search for less ”cheap” and more ”good” or ”efficient”. "
Madalina Stanescu, founder of Optimized
„"How to restart with online promotion after leaving the state of emergency."
Madalina Stanescu, founder of Optimized
"The e-commerce market is still in its infancy, only 15% of all Romanian companies sell online"
Madalina Stanescu, founder of Optimized
We have conducted trainings for:
What will your team learn from this training?
Module 1: Online Strategy
Purchasing behaviour trends
Consumer Journey
Digital Channels & Metrics
Conversion Funnel
Website UX
Module 2: Introduction to Google Ads
Structure of a Google Ads account
Types of campaigns and what's right for your company
Bidding strategies
How to create performant ads
How we choose and segment the right audiences
How we set up and segment
Shopping/PMax/Search
/Display/Video campaigns
How to report in Google Ads (metrics, performance indicators)
Module 3: Introduction to Facebook Ads
Structure of a Facebook Ads account
Types of campaigns and what's right for your company
How to reach the right audience with available targeting
How to set up the first campaign
How to report in Facebook Ads (metrics, performance indicators)
The content of the training will be tailored to the industry in which your company operates. Additional modules can be added depending on your team's needs.
Workshops conducted
Graduates’ testimonials. See what our graduates have to say?
A very useful training for our marketing and product management team. We learned the elements of an online strategy, and the exercises and campaigns applied to our accounts were very useful and valuable as a learning experience.
Adelina Panait, Marketing Manager, HAMA Romania
We are a communications agency, but we work a lot with social media platforms. We wanted to learn how and what we can use between Google and Facebook Ads tools in our communication strategy for our clients, and this training was particularly useful.
Adriana Ruxandescu, PR Manager, DC Communication
A very useful, comprehensive and practical training in Google Ads, Facebook Ads and Google Analytics online strategy.
Claudiu Masa, Marketing Campaign Manager NN Asigurări