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Timeline
If you have landed on this particular page, it means that you are curious to learn more about us. We believe it is important for our prospective partners to know more about our backstory. Our intent is not at all to emphasize on our achievements, but to convey the steps taken right from the beginning, as what we have done in the past is a strong base for our activity today.
Optimized is an agency experienced in PPC campaigns and e-commerce. Below is the timeline that brought us here.
From ecommerce entrepreneur and Google trainer to establishing a PPC agency
It all started ten years ago, when a new, online store emerged on the market and quickly became one of the main online supply stores dedicated to toys and children's items. Have you already got an idea? If not, we are sure that at least you know someone who heard about 3Pitici.ro, founded by Mădălina Stănescu. Due to her entrepreneur experience, span over eight years, Mădălina has learned the process of growing a business in ecommerce, and since the very beginning, the opportunities offered by Google in helping the growth of a small business excited her. And as the saying goes, sometimes the universe conspires to bring us closer to what we want: Mădălina managed to reach one step closer to her goal by working for Google Romania and UK for seven years.
We are a dedicated PPC agency
Since launching the agency, Mădălina’s main goal was to create a unique PPC agency by focusing on having a pleasant working environment, good quality of work and great achievements, focusing on the clients’ needs. Therefore, our team is not looking towards working with hundreds of companies. Our approach is different, due to our desire to have a smaller number of long-term clients with whom we can grow together.
Our main objective
To create a pleasant experience for our clients.
And we have surely managed to do so by offering:
A professional, yet relaxed and pleasant, work environment
We share our know-how and expertise with our new partners
We are quite selective when it comes to choosing new projects
Sometimes, we come across other consultants talking about being scared to get in touch with their clients. Other times, we hear jokes about how they cannot wait to come back to their office, rather than attending client meetings.
This made us shutter.
The culture inside our agency is totally different. And we know that we are not suitable for all types of projects.
Some will consider our prices too high.
Some will think that we are way too serious.
Others will not have the same burning desire to manage performance marketing campaigns as thoroughly and frequently as we do.
And these points of view may be true. 🙂 Our agency is not for everyone.
But these are the core elements of our business, which help us achieve the desired results for our clients.
+91,3%
YoY transactions
+61%
YoY transactions
+52%
YoY transactions
We never stop
Every day we continue working to become even better at what we love to do. We constantly try to learn more insight about our clients in order to fulfill their needs.
Constantly gathering information is what makes our journey. We want to grow more and more, as our goal is to further evolve as a performance marketing agency.
Performance marketing is no longer only about focusing on a single marketing channel, but rather about perfecting different, multiple channels in order to get the best, desired results. This is the reason why our team is focusing on managing advertising campaigns on all paid advertising platforms, such as Google Ads, Facebook Ads, Instagram Ads, YouTube Ads, Tik Tok Ads.
Our core elements are always going to pinpoint towards achieving a high-quality performance for the PPC campaigns that we are running.
We aim towards anticipating the possible results that can contribute to business growth.
By achieving success, together.
Paid Search
YouTube/Display/Branding
Performance Ads
Linkedin Ads
TikTok Ads
Paid Social
Mădălina Stănescu
PPC Lead & Founder
Mădălina is the PPC lead of the Optimized team, with an experience of over 14 years in paid advertising. Evenmore, Mădălina has worked for Google for eight years, being part of both the local team and the regional marketing team as a Growth Marketing Manager for Google EMEA. She also obtained the Google trainer certificate, conducting more than 400 seminars and entrepreneurial training dedicated for teaching students and individuals from advertising agencies. Mădălina’s experience in ecommerce started 10 years ago, when she founded one of the most successful online stores in the Toys & Baby Products niche.
Silvia Zanfir
Silvia is a PPC Manager at Optimized, with over 15 years of experience in e-commerce and online marketing. She became part of our team in 2018 and she is managing accounts from different niches, such as fashion and accessories, bio products, gardening tools and equipment, furniture and decorations, accessories, and children’s toys.
Her previous job experience was acquired by working for eMAG and PC Garage. Moreover, Silvia has an experience of more than five years as an e-commerce entrepreneur.
Daniela Anehei
Daniela is a PPC specialist with over 10 years of experience in digital marketing. Her portfolio includes campaigns from various fields such as services, toys, automotive. Her previous experience was acquired by contributing to the growth of several important brands from different niches.
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